{"id":181678,"date":"2026-11-11T10:13:50","date_gmt":"2026-11-11T13:13:50","guid":{"rendered":"https:\/\/www.itsitio.com\/co\/?p=181678"},"modified":"2026-11-11T10:13:50","modified_gmt":"2026-11-11T13:13:50","slug":"el-30-de-los-colombianos-sufrio-estafas-en-compras-online-segun-norton","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/co\/informes\/el-30-de-los-colombianos-sufrio-estafas-en-compras-online-segun-norton\/","title":{"rendered":"El 30% de los colombianos sufri\u00f3 estafas en compras online, seg\u00fan Norton"},"content":{"rendered":"<p dir=\"ltr\"><span data-olk-copy-source=\"MessageBody\">Seg\u00fan el <\/span><strong>Norton Insights Report \u00a02026: Holiday Scams<\/strong>, el 72% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> los consumidores <strong><span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span><\/strong> est\u00e1 m\u00e1s preocupado por las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea durante esta temporada navide\u00f1a que el a\u00f1o pasado. <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">Y<\/span> hay motivos para ello: <strong>el 55% afirma haber sido objetivo <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> una estafa mientras compraba <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea durante las fiestas navide\u00f1as, <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> el 55% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> quienes <span class=\"marku7wuo5gk8\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">fueron<\/span> objetivo cay\u00f3 <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> la estafa.<\/strong><\/p>\n<h3 dir=\"ltr\"><span style=\"color: #000080\">Principales conclusiones <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l informe:<\/span><\/h3>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El <span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>0% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> los consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> fue v\u00edctima <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> una estafa mientras compraba <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea durante las fiestas navide\u00f1as.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 90% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> las <span class=\"mark8ypseb5s4\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">v\u00edctimas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> perdi\u00f3 dinero, con una p\u00e9rdida <span class=\"mark3n8a85l7z\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">promedio<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"mark1nyb7tsjv\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">$1<\/span>.002.821.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El <span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>2% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> los consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> afirma que asume m\u00e1s riesgos al comprar <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea durante la temporada navide\u00f1a que <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> otros momentos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l a\u00f1o.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 49% ha comprado <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un sitio web o a un vendedor <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l que sospechaba que pod\u00eda ser un estafador porque la oferta era <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>masiado buena para <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>jarla pasar (Generaci\u00f3n Z: 58%).<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 54% ve m\u00e1s anuncios <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> las redes sociales que el a\u00f1o pasado.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 74% afirma que la cantidad <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> contenido fraudulento <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> generado por IA <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> internet le ha hecho <span class=\"markkkdv692d8\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">ten<\/span>er m\u00e1s dudas sobre comprar <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea esta temporada.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 51% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> los consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> que utilizaron herramientas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras con IA afirma que durante la pasada temporada navide\u00f1a una <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> ellas recomend\u00f3 o complet\u00f3 una compra <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un comercio que no reconoc\u00eda.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Muchos consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> est\u00e1n dispuestos a asumir riesgos por conseguir buenas ofertas. El informe revela que el 81% afirma que las ofertas influyen <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> sus <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>cisiones durante la temporada navide\u00f1a, aunque el <span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>5% sospecha que las ofertas navide\u00f1as pueden ser <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span>. <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span>tre las personas <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>cuestadas:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 72% comprar\u00eda <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un sitio web <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l que nunca ha o\u00eddo hablar si el precio fuera atractivo.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 48% arriesgar\u00eda dinero <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> una compra a un vendedor <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l que sospecha que podr\u00eda ser un estafador. <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span> <span class=\"mark3n8a85l7z\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">promedio<\/span>, el monto m\u00e1ximo que arriesgar\u00eda ser\u00eda <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> $<span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>54.929.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 68% ha tomado al menos una medida arriesgada para conseguir un regalo <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> alta <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>manda, como hacer clic <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un anuncio <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> una red social o un correo electr\u00f3nico (24%), pagar muy por <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>cima <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l valor <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> mercado (23%) o comprar <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un sitio <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>sconocido (22%).<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">El 51% ha llegado a un sitio web o vendedor sospechoso al intentar comprar un art\u00edculo <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> moda, como un Labubu, Jellycat o Termo Stanley.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u201cLos estafadores <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la temporada navide\u00f1a no cuentan con que las personas sean <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>scuidadas. Cuentan con que <span class=\"markkkdv692d8\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">ten<\/span>gan prisa o incluso est\u00e9n <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>sesperadas por conseguir un regalo <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> alta <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>manda\u201d, afirm\u00f3 Iskander Sanchez-Rola, director s\u00e9nior <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> IA e Innovaci\u00f3n <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> Norton. \u201cCuando parece que una oferta podr\u00eda <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>saparecer, incluso los compradores que sospechan que algo anda mal se arriesgan. Esa diferencia <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>tre saber <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> actuar es donde los estafadores obtienen ganancias\u201d.<\/p>\n<p dir=\"ltr\">Las redes sociales son la principal fuente <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras navide\u00f1as<\/p>\n<p dir=\"ltr\"><span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span>tre los consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> que <span class=\"marku7wuo5gk8\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">fueron<\/span> <span class=\"mark8ypseb5s4\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">v\u00edctimas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> compras navide\u00f1as, el 52% afirma que fue estafado <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> una plataforma social; el 43%, a trav\u00e9s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> un anuncio fraudulento; el 26%, <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un sitio web <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> terceros; el 17%, por tel\u00e9fono; el 16%, por mensaje <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> texto; <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> el 14%, por correo electr\u00f3nico.<\/p>\n<p dir=\"ltr\">Algunas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> las principales <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> reportadas por las <span class=\"mark8ypseb5s4\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">v\u00edctimas<\/span> colombianas <span class=\"marku7wuo5gk8\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">fueron<\/span> las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea (<span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>5%), las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>trega <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> paquetes (23%), el phishing (18%) <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> mercados <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> art\u00edculos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> segunda mano o reventa (17%).<\/p>\n<h3 dir=\"ltr\"><span style=\"color: #000080\">Datos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> Gen Threat Labs: las tiendas <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea falsas se duplicaron durante la temporada navide\u00f1a <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 2025<\/span><\/h3>\n<p dir=\"ltr\">Durante la temporada navide\u00f1a <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l a\u00f1o pasado, los productos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> seguridad <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la familia <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> marcas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> Gen, incluido Norton, impidieron m\u00e1s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 46,7 <span class=\"markxojc9v5y5\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">millon<\/span>es <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> intentos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> acceso a tiendas falsas <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> todo el mundo <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>tre octubre <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> diciembre <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 2025, alrededor <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> seis bloqueos por segundo. Durante esos tres meses, Gen bloque\u00f3 m\u00e1s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 526.000 dominios web asociados a tiendas falsas <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> protegi\u00f3 a m\u00e1s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 16,6 <span class=\"markxojc9v5y5\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">millon<\/span>es <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> personas <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> todo el mundo.<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Las tiendas falsas se multiplican. La cantidad <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> dominios <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> tiendas falsas bloqueados globalmente se duplic\u00f3, <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 260.000 durante el trimestre navide\u00f1o <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 2024 a 526.000 <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> 2025.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Las tiendas falsas sobreviven a las fiestas. <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span>tre las tiendas falsas con m\u00e1s bloqueos <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> 14 pa\u00edses, casi dos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markra1u4ncam\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">cada<\/span> tres (64%) segu\u00edan siendo bloqueadas seis meses <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>spu\u00e9s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> su primera <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>tecci\u00f3n.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span> Colombia, durante 2025 se bloquearon m\u00e1s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> 27.000 dominios, un aumento <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l 216% respecto a 2024.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u201cAnteriormente, crear una tienda <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> comercio electr\u00f3nico falsa requer\u00eda tiempo <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> ciertos conocimientos, pero con la IA los estafadores pueden poner <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> marcha una tienda falsa convincente <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> cuesti\u00f3n <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> minutos, con poca o ninguna inversi\u00f3n econ\u00f3mica. Esta facilidad explica por qu\u00e9 seguimos observando un aumento <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> las tiendas <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea falsas. Para los compradores, esto significa que un sitio <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> aspecto profesional <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span>a no es prueba <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> que se trate <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> un negocio leg\u00edtimo; si no buscaste la tienda por tu cuenta, vale la pena tomarse el tiempo para investigarla <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> confirmar que es leg\u00edtima antes <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> completar la compra\u201d, dice Iskander Sanchez-Rola.<\/p>\n<h3 dir=\"ltr\"><span style=\"color: #000080\">La IA est\u00e1 cambiando los h\u00e1bitos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compra <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea, pero no siempre protege a las personas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span><\/span><\/h3>\n<p dir=\"ltr\">Muchos consumidores <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> recurren <span class=\"markra1u4ncam\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">cada<\/span> vez m\u00e1s a la IA como apoyo para sus compras navide\u00f1as, aunque no conf\u00edan plenamente <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> que estas herramientas les ayuden a evitar sitios maliciosos. Aunque el 91% afirma que utilizar\u00eda un asistente <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras con IA \u2014un porcentaje especialmente alto\u2014, solo el 40% <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> ellos conf\u00eda <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> que la herramienta reconocer\u00eda <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> evitar\u00eda un sitio web fraudulento. El 82% <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span>a ha utilizado un asistente o agente <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras con IA, <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> el 53% planea utilizar este a\u00f1o una herramienta como ChatGPT para sus compras navide\u00f1as.<\/p>\n<p dir=\"ltr\"><span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">En<\/span>tre los <span class=\"markoxt781a9f\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">colombianos<\/span> que han utilizado un asistente o agente <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras con IA, el 51% afirma que durante la temporada navide\u00f1a m\u00e1s reciente uno <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> ellos recomend\u00f3 o complet\u00f3 una compra <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un comercio que no reconoc\u00eda.<\/p>\n<h3 dir=\"ltr\"><span style=\"color: #000080\">Norton comparte consejos para evitar las <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> compras navide\u00f1as <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> l\u00ednea<\/span><\/h3>\n<ol>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Revisa el sitio web antes <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> comprar. Busca errores tipogr\u00e1ficos <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> la URL, busca el nombre <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la tienda junto con los t\u00e9rminos \u201cscam\u201d o \u201creviews\u201d <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> utiliza una herramienta como <a title=\"https:\/\/co.norton.com\/feature\/safe-web\" href=\"https:\/\/co.norton.com\/feature\/safe-web\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">Norton Safe Web<\/a> para <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>tectar sitios maliciosos.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Omite el anuncio <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>tra directamente al comercio. Escribe la direcci\u00f3n <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la tienda <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> el navegador o abre su aplicaci\u00f3n oficial <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> lugar <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> hacer clic <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> un anuncio <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> una red social.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Usa protecci\u00f3n contra <span class=\"markpv7opf4dy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">estafas<\/span> impulsada por IA. <a title=\"https:\/\/co.norton.com\/products\/norton-360-deluxe\" href=\"https:\/\/co.norton.com\/products\/norton-360-deluxe\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">Norton <span class=\"marki11ybmipy\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">3<\/span>60 <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">De<\/span>luxe<\/a> ayuda a <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>tectar <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>laces fraudulentos, sitios web falsos <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>scargas maliciosas antes <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> que causen da\u00f1os. Sus funciones <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> protecci\u00f3n, incluida Safe AI, tambi\u00e9n ayudan a bloquear acciones no autorizadas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> herramientas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> IA, controlar el acceso a tus archivos personales <span class=\"markid316y7a2\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">y<\/span> protegerte contra <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>laces riesgosos.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Verifica las recomendaciones <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la IA. Comprueba cualquier comercio que sugiera un asistente <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> IA antes <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> confirmar una compra.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Elige m\u00e9todos <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> pago con protecci\u00f3n. Utiliza una tarjeta <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> cr\u00e9dito o un servicio <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> pago con protecci\u00f3n al comprador. Evita a los vendedores que soliciten transferencias bancarias, tarjetas <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> regalo o criptomonedas.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\">Rastrea tus <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>tregas a trav\u00e9s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> canales oficiales. Consulta el estado <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> la <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>trega <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> la aplicaci\u00f3n <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l comercio o <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span>l transportista, no a trav\u00e9s <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span>laces incluidos <span class=\"markgulrh6if6\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">en<\/span> mensajes <span class=\"marknmhslsy69\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-ogsbtc=\"\" data-ogsbrc=\"\" data-ogsbbc=\"\" data-ogsblc=\"\">de<\/span> texto o correos electr\u00f3nicos.<\/p>\n<\/li>\n<\/ol>\n<h3><span style=\"color: #000080\">Leer m\u00e1s<\/span><\/h3>\n<p><a href=\"https:\/\/www.itsitio.com\/co\/informes\/industria-colombiana-pierde-impulso-pmi-cae-en-octubre\/\">Industria colombiana pierde impulso: PMI cae en octubre<\/a><\/p>\n<p><a href=\"https:\/\/www.itsitio.com\/co\/informes\/direction-of-technology-de-td-synnex-el-canal-tecnologico-de-latinoamerica-acelera-su-crecimiento-y-convierte-la-ia-en-resultados\/\">Direction of Technology de TD SYNNEX: el canal tecnol\u00f3gico de Latinoam\u00e9rica acelera su crecimiento y convierte la IA en resultados<\/a><\/p>\n<p><a href=\"https:\/\/www.itsitio.com\/co\/inteligencia-artificial\/la-inteligencia-artificial-amplia-las-posibilidades-de-gestion-empresarial-en-colombia\/\">La inteligencia artificial ampl\u00eda las posibilidades de gesti\u00f3n empresarial en Colombia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un informe revela que las v\u00edctimas perdieron en promedio $1 mill\u00f3n y advierte sobre el riesgo de las ofertas falsas y las recomendaciones de asistentes de compras con IA.<\/p>\n","protected":false},"author":233,"featured_media":181679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[451],"class_list":["post-181678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes","tag-norton"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/comments?post=181678"}],"version-history":[{"count":1,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181678\/revisions"}],"predecessor-version":[{"id":181681,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181678\/revisions\/181681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/media\/181679"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/media?parent=181678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/categories?post=181678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/tags?post=181678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}