{"id":181599,"date":"2026-11-02T13:43:08","date_gmt":"2026-11-02T16:43:08","guid":{"rendered":"https:\/\/www.itsitio.com\/co\/?p=181599"},"modified":"2026-11-02T13:43:08","modified_gmt":"2026-11-02T16:43:08","slug":"nice-es-reconocida-como-lider-global-en-plataformas-de-cx-con-ia-agentica-por-idc-marketscape","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/co\/inteligencia-artificial\/nice-es-reconocida-como-lider-global-en-plataformas-de-cx-con-ia-agentica-por-idc-marketscape\/","title":{"rendered":"NiCE es reconocida como l\u00edder global en plataformas de CX con IA ag\u00e9ntica por IDC MarketScape"},"content":{"rendered":"<p><strong>NiCE<\/strong>\u00a0ha sido reconocida como <strong>L\u00edder en IDC MarketScape: Evaluaci\u00f3n de Proveedores de Plataformas Mundiales de Contact Center como Servicio (CCaaS) con Capacidades de Agentes Aut\u00f3nomos (2026)<\/strong>, un estudio que eval\u00faa a proveedores globales de plataformas de CCaaS con capacidades de inteligencia artificial ag\u00e9ntica.<\/p>\n<p>Entre las fortalezas de <a href=\"https:\/\/www.itsitio.com\/inteligencia-artificial\/nice-inaugura-una-nueva-era-para-cx-con-ia-agentica-en-el-centro-de-la-plataforma\/\"><strong>NiCE<\/strong><\/a>, IDC MarketScape destaca la <strong>colaboraci\u00f3n entre humanos e IA<\/strong>, las herramientas de desarrollo y capacitaci\u00f3n de los equipos y la <strong>gobernanza del conocimiento<\/strong>, con funcionalidades de control de versiones, flujos de aprobaci\u00f3n y gesti\u00f3n de accesos. La evaluaci\u00f3n tambi\u00e9n menciona el proceso estructurado de la compa\u00f1\u00eda para incorporar los comentarios de los clientes y los datos de telemetr\u00eda a la hoja de ruta de sus productos.<\/p>\n<p>El reconocimiento llega en un momento en que las empresas est\u00e1n evolucionando de aplicaciones aisladas de inteligencia artificial hacia modelos de IA ag\u00e9ntica que operan de manera integrada con profesionales, datos, sistemas y flujos de trabajo a lo largo del recorrido del cliente.<\/p>\n<figure id=\"attachment_181542\" aria-describedby=\"caption-attachment-181542\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-181542\" src=\"https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/El-Consumidor-CEO-delegara-decisiones-de-compra-en-agentes-de-inteligencia-artificial-y-transformara-las-estrategias-de-las-marcas.jpg\" alt=\"NiCE fue reconocida como L\u00edder en el IDC MarketScape 2026 por sus capacidades en plataformas de Contact Center como Servicio (CCaaS) con inteligencia artificial ag\u00e9ntica.\" width=\"1200\" height=\"582\" srcset=\"https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/El-Consumidor-CEO-delegara-decisiones-de-compra-en-agentes-de-inteligencia-artificial-y-transformara-las-estrategias-de-las-marcas.jpg 1200w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/El-Consumidor-CEO-delegara-decisiones-de-compra-en-agentes-de-inteligencia-artificial-y-transformara-las-estrategias-de-las-marcas-300x146.jpg 300w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/El-Consumidor-CEO-delegara-decisiones-de-compra-en-agentes-de-inteligencia-artificial-y-transformara-las-estrategias-de-las-marcas-1024x497.jpg 1024w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/El-Consumidor-CEO-delegara-decisiones-de-compra-en-agentes-de-inteligencia-artificial-y-transformara-las-estrategias-de-las-marcas-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-181542\" class=\"wp-caption-text\">NiCE fue reconocida como L\u00edder en el IDC MarketScape 2026 por sus capacidades en plataformas de Contact Center como Servicio (CCaaS) con inteligencia artificial ag\u00e9ntica.<\/figcaption><\/figure>\n<p><em>\u201cLas organizaciones est\u00e1n evaluando plataformas de Contact Center para la era de la IA ag\u00e9ntica, por lo que necesitan mirar m\u00e1s all\u00e1 de las capacidades individuales de IA y considerar la eficacia con la que una plataforma puede orquestar el trabajo de la IA y de las personas a lo largo del recorrido del cliente\u201d<\/em>, afirma <strong>Michelle Morgan, gerente de Investigaci\u00f3n de Estrategias de Ventas, Atenci\u00f3n al Cliente y Contact Center con IA de IDC<\/strong>.<\/p>\n<p><em>\u201cLa posici\u00f3n de NiCE como l\u00edder refleja fortalezas en \u00e1reas cada vez m\u00e1s importantes para esta ecuaci\u00f3n, entre ellas la colaboraci\u00f3n entre humanos e IA y la gobernanza del conocimiento\u201d<\/em>, sostuvo Morgan.<\/p>\n<h2><span style=\"color: #333399;\">NiCE impulsa la integraci\u00f3n de la IA ag\u00e9ntica en la experiencia del cliente<\/span><\/h2>\n<p>La estrategia de NiCE combina <strong>CXone<\/strong> y <strong>NiCE Cognigy<\/strong> en una plataforma unificada que conecta agentes de IA, agentes humanos y flujos de trabajo empresariales. La integraci\u00f3n cobr\u00f3 impulso tras la adquisici\u00f3n de Cognigy por parte de la compa\u00f1\u00eda en 2025. La soluci\u00f3n re\u00fane capacidades de IA conversacional y ag\u00e9ntica con los datos de interacci\u00f3n, la capacidad de orquestaci\u00f3n y la escalabilidad empresarial de CXone.<\/p>\n<p>El objetivo es permitir que las <strong>organizaciones ampl\u00eden el uso de la IA en canales digitales y de voz, con contexto y gobernanza, y conviertan estas aplicaciones en resultados medibles para la experiencia del cliente y el negocio<\/strong>.<\/p>\n<p><em>\u201cPara los l\u00edderes de tecnolog\u00eda, la cuesti\u00f3n ya no se limita a d\u00f3nde implementar IA, sino a c\u00f3mo convertirla en una parte confiable y conectada de la experiencia del cliente a escala empresarial\u201d<\/em>, afirma <strong><a href=\"https:\/\/www.linkedin.com\/in\/jeffcom\/\" target=\"_blank\" rel=\"noopener\">Jeff Comstock<\/a>, presidente de Productos de CX y Tecnolog\u00eda de NiCE<\/strong>.<\/p>\n<p><em>\u201cCreemos que nuestro liderazgo refleja la ventaja de una plataforma unificada de IA para CX, en la que NiCE Cognigy y CXone <strong>conectan agentes de IA, experiencia humana, interacciones, datos, conocimiento y flujos de trabajo<\/strong>. Esto proporciona a las empresas la base necesaria para acelerar la innovaci\u00f3n con IA, orquestar cada interacci\u00f3n y generar resultados medibles a lo largo del recorrido del cliente\u201d<\/em>, finaliz\u00f3 el ejecutivo.<\/p>\n<h3><span style=\"color: #333399;\">Preguntas frecuentes<\/span><\/h3>\n<ol>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong><span class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1s688f x14rh7hd xdj266r\" data-d-component=\"text\" data-d-inline=\"\">\u00bfPor qu\u00e9 NiCE fue reconocida como L\u00edder en IDC MarketScape 2026? <\/span><\/strong>Por <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">sus<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">fortalezas<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">en<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">colaboraci\u00f3n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">entre<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">humanos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">e<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">inteligencia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">artificial,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">herramientas<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">desarrollo<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">capacitaci\u00f3n,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">gobernanza<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">conocimiento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">gesti\u00f3n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">los<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">comentarios<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">clientes<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">mejorar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">sus<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">productos.<\/span><\/li>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong>\u00bfQu\u00e9 <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">tecnolog\u00edas<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">integran<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">la<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">plataforma<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">IA<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">experiencia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">cliente<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">NiCE? <\/span><\/strong>La <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">estrategia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">combina<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">NiCE<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">CXone<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">NiCE<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">Cognigy<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">en<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">una<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">plataforma<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">unificada<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">que<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">conecta<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">agentes<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">inteligencia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">artificial,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">profesionales<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">humanos,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">datos,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">interacciones<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">flujos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">trabajo<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">empresariales.<\/span><\/li>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong>\u00bfQu\u00e9 <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">beneficios<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">ofrece<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">la<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">IA<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">ag\u00e9ntica<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">los<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">centros<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">contacto? <\/span><\/strong>Permite <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">automatizar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">coordinar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">interacciones<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">en<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">canales<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">digitales<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">voz,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">integrar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">agentes<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">IA<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">con<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">equipos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">humanos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">mejorar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">la<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">eficiencia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">operativa<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">la<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">experiencia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">cliente,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">con<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">mayor<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">contexto<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">gobernanza.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>El estudio destaca la integraci\u00f3n entre humanos e IA, la gobernanza del conocimiento y la capacidad de extender la inteligencia artificial a lo largo de todo el recorrido del cliente.<\/p>\n","protected":false},"author":229,"featured_media":181600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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