{"id":181576,"date":"2026-10-30T09:29:16","date_gmt":"2026-10-30T12:29:16","guid":{"rendered":"https:\/\/www.itsitio.com\/co\/?p=181576"},"modified":"2026-10-30T09:29:16","modified_gmt":"2026-10-30T12:29:16","slug":"davivienda-y-citi-estructuran-un-credito-con-enfoque-social-por-usd-100-millones-para-impulsar-a-las-pymes-en-colombia","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/co\/inteligencia-artificial\/davivienda-y-citi-estructuran-un-credito-con-enfoque-social-por-usd-100-millones-para-impulsar-a-las-pymes-en-colombia\/","title":{"rendered":"Davivienda y Citi estructuran un cr\u00e9dito con enfoque social por USD 100 millones para impulsar a las pymes en Colombia"},"content":{"rendered":"<p><strong>Davivienda y Citi<\/strong> anuncian la estructuraci\u00f3n de un cr\u00e9dito con enfoque social por <strong>USD 100 millones (aproximadamente COP 316 mil millones)<\/strong>, destinado a <strong>ampliar el acceso a recursos para las peque\u00f1as y medianas empresas (pymes) en Colombia<\/strong>.<\/p>\n<p>La operaci\u00f3n se realiz\u00f3 por intermedio de <strong>Citibank N.A.<\/strong> y permitir\u00e1 a <a href=\"https:\/\/www.davivienda.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Davivienda<\/strong><\/a> canalizar financiamiento hacia necesidades de capital de trabajo e inversi\u00f3n productiva de este segmento empresarial.<\/p>\n<p>Las pymes desempe\u00f1an un papel fundamental en el desarrollo econ\u00f3mico del pa\u00eds, al <strong>representar <a href=\"https:\/\/www.itsitio.com\/co\/informes\/el-995-de-las-empresas-colombianas-son-mipymes-la-ia-busca-resolver-uno-de-sus-mayores-retos-de-productividad\/\">m\u00e1s del 99% del tejido productivo nacional<\/a><\/strong>, aportar cerca del <strong>40% del Producto Interno Bruto (PIB) y generar casi el 80% del empleo en Colombia<\/strong>.<\/p>\n<figure id=\"attachment_181222\" aria-describedby=\"caption-attachment-181222\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-181222\" src=\"https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/La-infraestructura-que-impulsa-la-IA-empresarial-en-Colombia.jpg\" alt=\"Davivienda y Citi estructuraron un cr\u00e9dito con enfoque social por USD 100 millones para ampliar el acceso al financiamiento de las pymes en Colombia.\" width=\"1200\" height=\"582\" srcset=\"https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/La-infraestructura-que-impulsa-la-IA-empresarial-en-Colombia.jpg 1200w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/La-infraestructura-que-impulsa-la-IA-empresarial-en-Colombia-300x146.jpg 300w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/La-infraestructura-que-impulsa-la-IA-empresarial-en-Colombia-1024x497.jpg 1024w, https:\/\/www.itsitio.com\/co\/wp-content\/uploads\/sites\/4\/2026\/10\/La-infraestructura-que-impulsa-la-IA-empresarial-en-Colombia-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-181222\" class=\"wp-caption-text\">Las compa\u00f1\u00edas estructuraron un cr\u00e9dito con enfoque social por USD 100 millones para ampliar el acceso al financiamiento de las pymes en Colombia.<\/figcaption><\/figure>\n<p>Facilitar su acceso a financiamiento resulta clave para superar las brechas de liquidez, acompa\u00f1ar sus planes de crecimiento y fortalecer su capacidad productiva. Impulsar a estas empresas es tambi\u00e9n contribuir a construir una Colombia con m\u00e1s oportunidades, donde el trabajo conjunto nos permita hacer de nuestra casa un pa\u00eds m\u00e1s pr\u00f3spero, incluyente y verde.<\/p>\n<h2><span style=\"color: #333399;\">\u00bfC\u00f3mo beneficiar\u00e1 el cr\u00e9dito de Davivienda y Citi al crecimiento de las pymes en Colombia?<\/span><\/h2>\n<p><em>&#8220;Como el socio de confianza de las instituciones financieras y &#8216;el banco de los bancos&#8217;, en Citi ponemos nuestras capacidades globales y experiencia local al servicio del progreso de Colombia. Creemos en el enorme potencial de los empresarios colombianos y, a trav\u00e9s de esta operaci\u00f3n para Davivienda, canalizamos soluciones innovadoras y sostenibles que llevan liquidez a las Pymes, motor indiscutible del crecimiento y la generaci\u00f3n de empleo en el pa\u00eds&#8221;<\/em>, afirm\u00f3 <strong>Elizabeth Rey, presidente de Citi Colombia<\/strong>.<\/p>\n<p>Por su parte, <strong>Javier Su\u00e1rez, Presidente de Davivienda<\/strong>, afirm\u00f3: <em>\u201cEn Davivienda creemos en el potencial de las pymes para impulsar el desarrollo econ\u00f3mico y generar oportunidades en el pa\u00eds. Esta operaci\u00f3n con Citi nos permite seguir movilizando recursos para acompa\u00f1ar a estos empresarios en sus necesidades de capital de trabajo e inversi\u00f3n, fortaleciendo sus capacidades para crecer, innovar y construir negocios m\u00e1s competitivos y sostenibles\u201d<\/em>.<\/p>\n<p>Con esta transacci\u00f3n, Davivienda y Citi fortalecen su relaci\u00f3n estrat\u00e9gica y reafirman su compromiso con la movilizaci\u00f3n de recursos hacia iniciativas que promuevan la inclusi\u00f3n financiera, el crecimiento empresarial y el desarrollo sostenible de Colombia.<\/p>\n<h2><span style=\"color: #333399;\">Preguntas frecuentes<\/span><\/h2>\n<ol>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong><span class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1s688f x14rh7hd xdj266r\" data-d-component=\"text\" data-d-inline=\"\"> \u00bfEn qu\u00e9 consiste el cr\u00e9dito social anunciado por Davivienda y Citi? <\/span><\/strong>Es <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">una<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">operaci\u00f3n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">financiamiento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">por<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">USD<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">100<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">millones,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">aproximadamente<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">COP<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">316<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">mil<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">millones,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">destinada<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">a<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">ampliar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">los<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">recursos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">disponibles<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">peque\u00f1as<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">medianas<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">empresas<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">en<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">Colombia.<\/span><\/li>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong>\u00bfPara <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">qu\u00e9<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">podr\u00e1n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">utilizarse<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">los<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">recursos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">cr\u00e9dito? <\/span><\/strong>Los <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">recursos<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">permitir\u00e1n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">financiar<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">necesidades<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">capital<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">trabajo<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">e<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">inversi\u00f3n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">productiva<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">de<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">las<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">pymes,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">apoyando<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">sus<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">operaciones,<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">crecimiento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">fortalecimiento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">empresarial.<\/span><\/li>\n<li class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><strong>\u00bfQu\u00e9 <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">importancia<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">tiene<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">esta<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">operaci\u00f3n<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">las<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">pymes<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">colombianas? <\/span><\/strong>Facilita <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">el<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">acceso<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">al<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">financiamiento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">para<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">un<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">segmento<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">que<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">representa<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">m\u00e1s<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">99<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">%<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">tejido<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">productivo<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">nacional<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">y<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">genera<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">cerca<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">80<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">%<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">del<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">empleo<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">en<\/span> <span style=\"font-size: 16px;\" data-d-streaming-word=\"\">Colombia.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La operaci\u00f3n permitir\u00e1 a Davivienda canalizar recursos hacia capital de trabajo e inversi\u00f3n productiva para peque\u00f1as y medianas empresas (Pymes), contribuyendo al fortalecimiento de sus negocios y al desarrollo econ\u00f3mico del pa\u00eds.<\/p>\n","protected":false},"author":229,"featured_media":181580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[554,302],"class_list":["post-181576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-citi","tag-davivienda"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/users\/229"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/comments?post=181576"}],"version-history":[{"count":4,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181576\/revisions"}],"predecessor-version":[{"id":181582,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/posts\/181576\/revisions\/181582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/media\/181580"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/media?parent=181576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/categories?post=181576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/co\/wp-json\/wp\/v2\/tags?post=181576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}