Resultados: crecimiento, performance y estabilidad<\/span><\/h2>\nLos resultados evidencian el impacto de esta transformaci\u00f3n: la tasa de conversi\u00f3n creci\u00f3 +7 puntos porcentuales, el negocio alcanz\u00f3 incrementos del +15% en el mes r\u00e9cord de \u00f3rdenes y +16,4% en el d\u00eda de mayor demanda, mientras que la plataforma logr\u00f3 un 99,9% de uptime.<\/span><\/p>\nAdem\u00e1s, la optimizaci\u00f3n de la experiencia mobile y la implementaci\u00f3n de nuevas funcionalidades orientadas a simplificar la compra permitieron mejorar la eficiencia operativa y acompa\u00f1ar el crecimiento del canal digital sin fricciones.<\/span><\/p>\n![\"Melt](\"https:\/\/www.itsitio.com\/ch\/wp-content\/uploads\/sites\/5\/2026\/04\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-04-13T112047.064.png\")
Melt logr\u00f3 estabilizar su canal online y escalar su operaci\u00f3n sin fricciones en momentos de alta demanda.<\/figcaption><\/figure>\n\u201cEn un contexto donde muchas soluciones prometen resultados r\u00e1pidos, este caso muestra que el verdadero diferencial est\u00e1 en la capacidad de operar el eCommerce de forma integral. Cuando la operaci\u00f3n funciona como un sistema, el crecimiento deja de ser un riesgo y pasa a ser parte natural del negocio\u201d,\u00a0<\/em><\/span>se\u00f1al\u00f3\u00a0Virginia L\u00f3pez, Head of Sales de Infracommerce para South Latam.<\/span><\/strong><\/span><\/p>\nPor su parte,\u00a0Julio Pizarro Mutinelli, referente de eCommerce y CX de Victoria Foods<\/span><\/strong>, agreg\u00f3:\u00a0\u201cEn una operaci\u00f3n como la nuestra, cada minuto offline se traduce en ventas perdidas. Haber logrado estabilidad nos dio algo clave: confianza para seguir creciendo y acompa\u00f1ando la demanda sin comprometer la experiencia de nuestros clientes\u201d.<\/span><\/em><\/span><\/p>\nUn ecosistema digital preparado para el futuro<\/span><\/h2>\nHoy, Melt cuenta con un ecosistema digital robusto, preparado para absorber picos de demanda y seguir evolucionando de forma continua, consolidando su canal online como un pilar clave del negocio.<\/span><\/p>\nLa presentaci\u00f3n del caso en eCommerce Day Chile lo posicion\u00f3 como un ejemplo concreto de c\u00f3mo la combinaci\u00f3n entre tecnolog\u00eda, operaci\u00f3n y experiencia puede marcar la diferencia en industrias de alta exigencia como el food delivery.<\/span><\/p>\nLeer m\u00e1s<\/span><\/h3>\n\n- HP fortalece su ecosistema de impresi\u00f3n digital en Chile con nuevo canal autorizado de HP Indigo<\/a><\/li>\n
- Marcelo Ahumada: \u201cLa transformaci\u00f3n digital dej\u00f3 de ser una iniciativa y pas\u00f3 a ser una condici\u00f3n para competir\u201d<\/a><\/li>\n
- eCommerce Day Chile 2026: el principal punto de encuentro del Digital Commerce regresa a Santiago en una edici\u00f3n hist\u00f3rica<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
En el marco del eCommerce Day, ambas compa\u00f1\u00edas compartieron c\u00f3mo la operaci\u00f3n digital se transform\u00f3 en una plataforma robusta y escalable, capaz de sostener altos niveles de demanda y mejorar su performance comercial.<\/p>\n","protected":false},"author":229,"featured_media":179080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[403,411,414],"class_list":["post-179079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-ecommerce-day","tag-infracommerce","tag-melt"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/posts\/179079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/users\/229"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/comments?post=179079"}],"version-history":[{"count":0,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/posts\/179079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/media\/179080"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/media?parent=179079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/categories?post=179079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ch\/wp-json\/wp\/v2\/tags?post=179079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Adem\u00e1s, la optimizaci\u00f3n de la experiencia mobile y la implementaci\u00f3n de nuevas funcionalidades orientadas a simplificar la compra permitieron mejorar la eficiencia operativa y acompa\u00f1ar el crecimiento del canal digital sin fricciones.<\/span><\/p>\n \u201cEn un contexto donde muchas soluciones prometen resultados r\u00e1pidos, este caso muestra que el verdadero diferencial est\u00e1 en la capacidad de operar el eCommerce de forma integral. Cuando la operaci\u00f3n funciona como un sistema, el crecimiento deja de ser un riesgo y pasa a ser parte natural del negocio\u201d,\u00a0<\/em><\/span>se\u00f1al\u00f3\u00a0Virginia L\u00f3pez, Head of Sales de Infracommerce para South Latam.<\/span><\/strong><\/span><\/p>\n Por su parte,\u00a0Julio Pizarro Mutinelli, referente de eCommerce y CX de Victoria Foods<\/span><\/strong>, agreg\u00f3:\u00a0\u201cEn una operaci\u00f3n como la nuestra, cada minuto offline se traduce en ventas perdidas. Haber logrado estabilidad nos dio algo clave: confianza para seguir creciendo y acompa\u00f1ando la demanda sin comprometer la experiencia de nuestros clientes\u201d.<\/span><\/em><\/span><\/p>\n Hoy, Melt cuenta con un ecosistema digital robusto, preparado para absorber picos de demanda y seguir evolucionando de forma continua, consolidando su canal online como un pilar clave del negocio.<\/span><\/p>\n La presentaci\u00f3n del caso en eCommerce Day Chile lo posicion\u00f3 como un ejemplo concreto de c\u00f3mo la combinaci\u00f3n entre tecnolog\u00eda, operaci\u00f3n y experiencia puede marcar la diferencia en industrias de alta exigencia como el food delivery.<\/span><\/p>\n En el marco del eCommerce Day, ambas compa\u00f1\u00edas compartieron c\u00f3mo la operaci\u00f3n digital se transform\u00f3 en una plataforma robusta y escalable, capaz de sostener altos niveles de demanda y mejorar su performance comercial.<\/p>\n","protected":false},"author":229,"featured_media":179080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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ecosistema digital preparado para el futuro<\/span><\/h2>\n
Leer m\u00e1s<\/span><\/h3>\n
\n