{"id":190774,"date":"2026-10-28T07:19:40","date_gmt":"2026-10-28T10:19:40","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=190774"},"modified":"2026-10-28T07:19:41","modified_gmt":"2026-10-28T10:19:41","slug":"cyber-monday-en-la-era-de-la-ia-compras-que-se-adelantan-como-conseguir-los-mejores-precios-y-comprar-de-forma-segura","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/cyber-monday-en-la-era-de-la-ia-compras-que-se-adelantan-como-conseguir-los-mejores-precios-y-comprar-de-forma-segura\/","title":{"rendered":"Cyber Monday en la era de la IA: compras que se adelantan, c\u00f3mo conseguir los mejores precios y comprar de forma segura"},"content":{"rendered":"

El\u00a0Cyber<\/span> Mon<\/span>day<\/span> 2026<\/strong> tiene lugar la<\/span> se<\/span>mana que<\/span> viene, de<\/span>l\u00a02 al 4 de<\/span> noviembre<\/strong>, pero la<\/span>s ofertas y<\/span>a empiezan a disponibilizarse. El evento este a\u00f1o de<\/span>j\u00f3 de<\/span> funcionar como<\/span> un bloque cerrado de<\/span> tres jornadas: el p\u00fablico corri\u00f3 el cronograma hacia los<\/span> d\u00edas previos y<\/span> la<\/span>s marcas hicieron eco de<\/span> ese movimiento, adelantan<\/span>do sus promociones. El corrimiento le da al comprador acceso a productos que<\/span> durante el evento suelen agotarse en<\/span> la<\/span>s primeras horas y<\/span> permite a la<\/span>s marcas una conversaci\u00f3n m\u00e1s directa, antes de<\/span> que<\/span> la<\/span> oferta masiva se<\/span> concentre en<\/span> pocas horas.<\/span><\/p>\n

Los<\/span> datos de<\/span>l ecosistema Tiendanube en<\/span> Argentina muestran ese movimiento. Durante una se<\/span>mana com\u00fan de<\/span> octubre de<\/span> 2025, el 11% de<\/span> la<\/span>s compras<\/span> se<\/span> hac\u00eda con alg\u00fan tipo de<\/span> promoci\u00f3n. En<\/span> los<\/span> tres d\u00edas previos al Cyber<\/span> Mon<\/span>day<\/span> ese n\u00famero subi\u00f3 al 17%, y<\/span> el domingo anterior al evento lleg\u00f3 al 20%. Ese mismo domingo previo concentr\u00f3 un 57% m\u00e1s de<\/span> ventas que<\/span> el domingo de<\/span> la<\/span> se<\/span>mana anterior.<\/span><\/p>\n

La<\/span> edici\u00f3n 2025 tambi\u00e9n de<\/span>j\u00f3 una referencia concreta sobre cu\u00e1nto hay en<\/span> juego: el de<\/span>scuento promedio fue de<\/span>l 30%, 7 de<\/span> cada 10 ventas tuvieron alg\u00fan tipo de<\/span> rebaja o cup\u00f3n, y<\/span> 1 de<\/span> cada 2 compras<\/span> se<\/span> realiz\u00f3 con en<\/span>v\u00edo gratuito. Es un contexto que<\/span> explica por qu\u00e9<\/span> el evento sigue creciendo aun con el consumo masivo en<\/span> retroceso: se<\/span>g\u00fan NielsenIQ, el 61% de<\/span> los<\/span> compradores argentinos y<\/span>a organiza sus compras<\/span> en<\/span> funci\u00f3n de<\/span> la<\/span>s promociones disponibles.<\/span><\/p>\n

\u201cEl comprador argentino se<\/span> volvi\u00f3 mucho m\u00e1s met\u00f3dico: investiga, compara en<\/span>tre varias tiendas y<\/span> de<\/span>fine con anticipaci\u00f3n qu\u00e9<\/span> va a comprar<\/span> y<\/span> cu\u00e1nto va a gastar. Esa preparaci\u00f3n es lo que<\/span> mejora el resultado, porque permite reconocer cu\u00e1ndo un de<\/span>scuento es real y<\/span> porque de<\/span>ja tiempo para verificar la<\/span> tienda antes de<\/span> pagar\u201d<\/span><\/i>, se<\/span>\u00f1ala Camila Nasir<\/strong>, Gerente de<\/span> Marca y<\/span> Comunicaci\u00f3n en<\/span> Tiendanube<\/strong>.<\/span><\/p>\n

Cinco claves para en<\/span>contrar la<\/span>s mejores<\/span> ofertas<\/strong><\/span><\/h3>\n
    \n
  1. De<\/span>limitar la<\/span> lista y<\/span> de<\/span>finir el gasto<\/strong>. Con el evento y<\/span>a en<\/span> marcha, conviene empezar por de<\/span>limitar qu\u00e9<\/span> productos se<\/span> buscan, cu\u00e1l es el presupuesto total y<\/span> cu\u00e1nto se<\/span> est\u00e1 dispuesto a gastar en<\/span> cada uno. En<\/span> la<\/span> edici\u00f3n anterior, el 60% de<\/span> los<\/span> pagos se<\/span> hizo en<\/span> una cuota y<\/span> el 23% en<\/span> tres, as\u00ed que<\/span> tambi\u00e9n vale de<\/span>cidir de<\/span> antemano qu\u00e9<\/span> se<\/span> financia y<\/span> qu\u00e9<\/span> no, en<\/span> funci\u00f3n de<\/span> la<\/span>s promociones vigentes.<\/span><\/li>\n
  2. Empezar a mirar de<\/span>sde ahora. <\/strong>Muchas marcas y<\/span>a est\u00e1n aplicando de<\/span>scuentos esta se<\/span>mana, sin esperar al lunes de<\/span> la<\/span> siguiente. Revisar los<\/span> sitios de<\/span> la<\/span>s tiendas de<\/span> inter\u00e9s en<\/span> los<\/span> d\u00edas previos ampl\u00eda la<\/span> ventana de<\/span> comparaci\u00f3n y<\/span> reduce la<\/span> competencia por stock en<\/span> los<\/span> productos m\u00e1s buscados, que<\/span> pueden agotarse en<\/span> la<\/span>s primeras horas de<\/span>l evento.<\/span><\/li>\n
  3. Usar inteligencia artificial para comparar. <\/strong>La<\/span>s herramientas conversacionales permiten filtrar opciones, comparar especificaciones y<\/span> resolver dudas sobre talles, stock o plazos de<\/span> en<\/span>trega a cualquier hora. En<\/span> Argentina, 1 de<\/span> cada 4 tiendas pagas de<\/span> la<\/span> plataforma y<\/span>a usa IA<\/span> en<\/span> su operaci\u00f3n, se<\/span>g\u00fan el informe NubeCommerce MidTerm 2026, y<\/span> a nivel regional el 74% de<\/span> los<\/span> consumidores acepta sugerencias de<\/span> compra generadas por IA<\/span>, de<\/span> acuerdo con NielsenIQ. Una aclaraci\u00f3n necesaria: de<\/span>sde octubre de<\/span> 2026 los<\/span> asistentes de<\/span> IA<\/span> tambi\u00e9n muestran resultados publicitarios, identificados como<\/span> tales. Conviene leerlos como<\/span> lo que<\/span> son, una recomendaci\u00f3n paga, y<\/span> verificar el sitio antes de<\/span> comprar<\/span>.<\/span><\/li>\n
  4. Revisar el sitio oficial de<\/span>l evento. <\/strong>En<\/span> cyber<\/span>monday.com.ar<\/a> est\u00e1n la<\/span>s marcas adheridas oficialmente, la<\/span>s se<\/span>cciones de<\/span> ofertas de<\/span>stacadas y<\/span> la<\/span> categor\u00eda de<\/span> beneficios financieros, donde se<\/span> concentran la<\/span>s promociones bancarias y<\/span> de<\/span> billeteras virtuales. Activar la<\/span>s notificaciones de<\/span>l sitio permite en<\/span>terarse de<\/span> la<\/span>s ofertas por tiempo limitado, que<\/span> suelen se<\/span>r la<\/span>s de<\/span> mayor de<\/span>scuento.<\/span><\/li>\n
  5. Verificar antes de<\/span> pagar.<\/strong> Al ingresar a la<\/span> tienda, conviene confirmar que<\/span> la<\/span> URL empiece con \u201chttps\u201d y<\/span> muestre el candado cerrado. Como<\/span> recomendaci\u00f3n adicional, revisar al pie de<\/span> la<\/span> p\u00e1gina la<\/span> presencia de<\/span>l se<\/span>llo \u201cCreado con Tiendanube\u201d valida una infraestructura tecnol\u00f3gica respaldada. A la<\/span> hora de<\/span> pagar, priorizar comercios con pasarelas oficiales integradas: si se<\/span> opta por transferencia bancaria para acceder a un de<\/span>scuento, verificar que<\/span> los<\/span> datos correspondan a una empresa con raz\u00f3n social y<\/span> no a una cuenta personal. Tambi\u00e9n, confirmar que<\/span> la<\/span> tienda ofrezca canales de<\/span> atenci\u00f3n claros (mail, chatbot o WhatsApp Business) y<\/span> exhiba el \u201cBot\u00f3n de<\/span> arrepentimiento\u201d, obligatorio por ley, que<\/span> garantiza la<\/span> de<\/span>voluci\u00f3n de<\/span>l producto si no cumple con lo esperado.<\/span>
    \n\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/li>\n<\/ol>\n

    \u201cCon los<\/span> pagos inmediatos y<\/span> la<\/span>s compras<\/span> de<\/span>sde el celular, la<\/span> verificaci\u00f3n de<\/span>j\u00f3 de<\/span> se<\/span>r un tr\u00e1mite para volverse parte de<\/span> la<\/span> compra. Comprobar el candado en<\/span> la<\/span> URL, validar la<\/span> raz\u00f3n social antes de<\/span> transferir y<\/span> confirmar que<\/span> la<\/span> tienda tenga canales de<\/span> atenci\u00f3n visibles lleva menos de<\/span> un minuto, y<\/span> es lo que<\/span> se<\/span>para una buena compra de<\/span> un problema\u201d<\/span><\/i>, concluye Nasir.<\/span><\/p>\n

    Leer m\u00e1s<\/span><\/h3>\n

    La IA transforma la ciberseguridad: cinco claves para que las empresas argentinas fortalezcan su protecci\u00f3n<\/a><\/p>\n

    Cyber Monday 2026: 8 de cada 10 consumidores afirman que una recomendaci\u00f3n de IA influir\u00eda en su decisi\u00f3n de compra<\/a><\/p>\n

    El Hospital Italiano presenta TANA: una inteligencia artificial para la salud<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Marcas que ya dieron comienzo a sus promociones y la inteligencia artificial que se vuelve una aliada fundamental para encontrarlas. C\u00f3mo aprovechar de forma segura los descuentos del evento, que en la \u00faltima edici\u00f3n promediaron el 30%<\/p>\n","protected":false},"author":233,"featured_media":190775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[1330,887,137],"class_list":["post-190774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-camila-nasir","tag-cyber-monday","tag-tiendanube"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=190774"}],"version-history":[{"count":1,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190774\/revisions"}],"predecessor-version":[{"id":190777,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190774\/revisions\/190777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/190775"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=190774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=190774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=190774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}