{"id":190382,"date":"2026-10-16T13:24:32","date_gmt":"2026-10-16T16:24:32","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=190382"},"modified":"2026-10-16T13:24:32","modified_gmt":"2026-10-16T16:24:32","slug":"cyber-monday-y-black-friday-el-desafio-de-preparar-el-negocio-para-el-pico-de-demanda","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/cyber-monday-y-black-friday-el-desafio-de-preparar-el-negocio-para-el-pico-de-demanda\/","title":{"rendered":"Cyber Monday y Black Friday: el desaf\u00edo de preparar el negocio para el pico de demanda"},"content":{"rendered":"

El calendario comercial de<\/span> noviembre volver\u00e1 a poner a prueba a los retailers argentinos. Con el<\/span>\u00a0Cyber<\/span> Mon<\/span>day<\/span><\/strong>, de<\/span>l 2 al 4 de<\/span> noviembre, y<\/span> el<\/span>\u00a0Black<\/span> Friday<\/span><\/strong>, el<\/span> 27 de<\/span> noviembre, las empresas se preparan para<\/span> semanas en las que un\u00a0aumento significativo de<\/span> la de<\/span><\/span>manda<\/span><\/strong> puede convertir cualquier falla operativa en ventas perdidas.<\/span><\/p>\n

Seg\u00fan la\u00a0<\/span>C\u00e1mara Argentina de<\/span> Comercio El<\/span>ectr\u00f3nico (CACE)<\/u><\/span><\/a>, en el<\/span> \u00faltimo Cyber<\/span> Mon<\/span>day<\/span>,\u00a0m\u00e1s de<\/span> 7 millones de<\/span> \u00f3rdenes de<\/span> compra<\/strong> se procesaron en apenas tres d\u00edas, con 12,6 millones de<\/span> art\u00edculos vendidos. La escala permite dimensionar el<\/span>\u00a0de<\/span>saf\u00edo que enfrentan las empresas para<\/span> sostener precios, stock, medios de<\/span> pago y<\/span> sistemas de<\/span> checkout<\/strong> durante los pico<\/span>s de<\/span> de<\/span><\/span>manda<\/span>.\u00a0<\/span><\/p>\n

En un mercado como el<\/span> argentino, la planificaci\u00f3n de<\/span> estos eventos tiene una\u00a0complejidad adicional<\/strong>: \u201cEn Argentina la planificaci\u00f3n tiene una variable adicional que en otros mercados no pesa tanto: la volatilidad macroecon\u00f3mica\u201d, explica\u00a0Mart\u00edn Malievac<\/strong>, director de<\/span> Soluciones de<\/span> Mercado Internacional de<\/span> TOTVS<\/span> Napse<\/span>.<\/span><\/p>\n

El<\/span> especialista se\u00f1ala que la inflaci\u00f3n y<\/span> los movimientos cambiarios obligan a\u00a0contar con sistemas capaces de<\/span> actualizar precios r\u00e1pidamente y<\/span> sin errores operativos<\/strong>. La estrategia, se\u00f1ala, tampoco puede\u00a0limitarse al de<\/span>scuento<\/strong>. \u201cNo es solo \u2018cu\u00e1nto de<\/span>scuento\u2019, sino tambi\u00e9n \u2018qu\u00e9 combinaci\u00f3n de<\/span> precio y<\/span> financiaci\u00f3n maximiza la conversi\u00f3n sin de<\/span>struir margen\u2019\u201d, sostiene.<\/span><\/p>\n

Precio, cuotas y<\/span> stock: las variables que de<\/span>finen la conversi\u00f3n<\/strong><\/span><\/p>\n

En este escenario, el<\/span>\u00a0precio<\/strong> contin\u00faa siendo un factor central, pero comparte protagonismo con otras variables. Para<\/span> Malievac, la\u00a0financiaci\u00f3n y<\/span> la disponibilidad de<\/span>l producto<\/strong> hoy pueden pesar tanto como el<\/span> precio o incluso superarlo. \u201cEn un contexto de<\/span> inflaci\u00f3n, la posibilidad de<\/span> pagar en cuotas sin intereses cambia por completo la percepci\u00f3n de<\/span> \u2018precio real\u2019 de<\/span> un producto\u201d, explica.<\/span><\/p>\n

El<\/span>\u00a0stock<\/strong> es otro de<\/span> los\u00a0puntos cr\u00edticos<\/strong>. Una promoci\u00f3n puede generar tr\u00e1fico y<\/span> conversi\u00f3n, pero si el<\/span> producto no est\u00e1 disponible al momento de<\/span> concretar la compra, el<\/span> resto de<\/span> la estrategia\u00a0pierde sentido<\/strong>. \u201cSi el<\/span> producto no est\u00e1 confirmado en stock al momento de<\/span>l pago, ninguna de<\/span> las otras variables importa: se pierde la venta antes de<\/span> que el<\/span> precio o el<\/span> medio de<\/span> pago entren en juego<\/strong>\u201d, afirma.\u00a0<\/span><\/p>\n

Los\u00a0medios de<\/span> pago<\/strong>, por su parte, funcionan cada vez m\u00e1s como una cuesti\u00f3n de<\/span> fricci\u00f3n. Tarjetas, wallets o transferencias no necesariamente son el<\/span> principal motivo para<\/span> el<\/span>egir una oferta, pero la ausencia de<\/span> la alternativa preferida o un problema durante el<\/span> checkout<\/strong> puede hacer que el<\/span> consumidor abandone la compra.<\/strong><\/span><\/p>\n

Cuando una falla de<\/span> pago puede de<\/span>finir una venta<\/strong><\/span><\/h2>\n

Durante un evento de<\/span> alta de<\/span><\/span>manda<\/span>, la estabilidad de<\/span>l proceso de<\/span> pago adquiere una importancia particular. El<\/span> costo de<\/span> una interrupci\u00f3n no se limita a la operaci\u00f3n que no pudo concretarse: tambi\u00e9n puede implicar la p\u00e9rdida de<\/span>finitiva de<\/span> un cliente que encuentra otra alternativa en cuesti\u00f3n de<\/span> segundos. \u201cEn estas fechas\u00a0el<\/span> consumidor tiene alternativas a un clic de<\/span> distancia<\/strong>; una falla de<\/span> pago casi siempre termina en la competencia, no en un segundo intento m\u00e1s tarde\u201d, advierte Malievac.\u00a0<\/span><\/p>\n

A esto se suma el<\/span>\u00a0impacto reputacional<\/strong>. En jornadas de<\/span> alta exposici\u00f3n, una dificultad para<\/span> pagar puede amplificarse r\u00e1pidamente en redes sociales y<\/span> afectar la percepci\u00f3n sobre la experiencia de<\/span> compra. Por eso, se de<\/span>staca la importancia de<\/span> la tasa de<\/span> aprobaci\u00f3n y<\/span> la resiliencia de<\/span>l checkout<\/strong>, apoyadas en herramientas como Napse<\/span> VTOL, la soluci\u00f3n de<\/span> gesti\u00f3n y<\/span> validaci\u00f3n de<\/span> transacciones el<\/span>ectr\u00f3nicas que conecta todos los canales de<\/span> venta, tiendas f\u00edsicas, e-commerce y<\/span> virtuales.\u00a0<\/span><\/p>\n

Para<\/span> el<\/span> retail, Cyber<\/span> Mon<\/span>day<\/span> y<\/span> Black<\/span> Friday<\/span> representan algo m\u00e1s que una oportunidad comercial. Son tambi\u00e9n una prueba para<\/span> la capacidad de<\/span> las empresas<\/strong> de<\/span> adaptar precios, gestionar inventario, sostener los pagos y<\/span> tomar de<\/span>cisiones en tiempo real cuando la de<\/span><\/span>manda<\/span> aumenta y<\/span> cada segundo puede impactar en el<\/span> resultado de<\/span> una venta.<\/span><\/p>\n

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Mouse y teclados ergon\u00f3micos: \u00bfrealmente sirven?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

De cara al Cyber Monday y al Black Friday, TOTVS Napse advierte sobre los desaf\u00edos que enfrentan los retailers argentinos para gestionar precios, stock y medios de pago ante los picos de demanda, en un contexto marcado por la volatilidad econ\u00f3mica y la necesidad de garantizar una experiencia de compra sin interrupciones.<\/p>\n","protected":false},"author":233,"featured_media":190383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[887],"class_list":["post-190382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-cyber-monday"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=190382"}],"version-history":[{"count":1,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190382\/revisions"}],"predecessor-version":[{"id":190385,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/190382\/revisions\/190385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/190383"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=190382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=190382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=190382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}