{"id":188901,"date":"2026-08-25T09:46:34","date_gmt":"2026-08-25T12:46:34","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=188901"},"modified":"2026-08-25T09:46:34","modified_gmt":"2026-08-25T12:46:34","slug":"santander-google-e-ie-university-lanzan-2-000-plazas-gratuitas-para-impulsar-el-uso-de-inteligencia-artificial-en-las-pymes","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/santander-google-e-ie-university-lanzan-2-000-plazas-gratuitas-para-impulsar-el-uso-de-inteligencia-artificial-en-las-pymes\/","title":{"rendered":"Santander, Google e IE University lanzan 2.000 plazas gratuitas para impulsar el uso de inteligencia artificial en las pymes"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"375\"><strong data-start=\"0\" data-end=\"13\">Santander<\/strong>, junto con <strong data-start=\"25\" data-end=\"51\">Google e IE University<\/strong>, lanz\u00f3 una nueva edici\u00f3n de <strong data-start=\"80\" data-end=\"113\">Santander X | AI for Business<\/strong>, un programa gratuito que busca facilitar la incorporaci\u00f3n de la <strong data-start=\"179\" data-end=\"206\">inteligencia artificial<\/strong> en <strong data-start=\"210\" data-end=\"284\">emprendedores, aut\u00f3nomos, microempresas y peque\u00f1as y medianas empresas<\/strong>, a trav\u00e9s de herramientas y conocimientos que puedan aplicar directamente en sus negocios.<\/p>\n<p data-start=\"377\" data-end=\"647\">La iniciativa ofrece <strong data-start=\"398\" data-end=\"424\">2.000 plazas gratuitas<\/strong> y estar\u00e1 abierta a postulaciones hasta el <strong data-start=\"467\" data-end=\"495\">23 de septiembre de 2026<\/strong>. Podr\u00e1n participar profesionales y empresas de <strong data-start=\"543\" data-end=\"646\">Alemania, Argentina, Brasil, Chile, Espa\u00f1a, Estados Unidos, M\u00e9xico, Portugal, Reino Unido y Uruguay<\/strong>.<\/p>\n<p data-start=\"649\" data-end=\"964\">El programa busca acercar la <strong data-start=\"678\" data-end=\"748\">inteligencia artificial a las pymes desde una perspectiva pr\u00e1ctica<\/strong>, sin necesidad de contar con conocimientos t\u00e9cnicos previos. La formaci\u00f3n aborda c\u00f3mo utilizar estas tecnolog\u00edas para <strong data-start=\"867\" data-end=\"963\">mejorar la productividad, optimizar procesos y encontrar nuevas oportunidades de crecimiento<\/strong>.<\/p>\n<p data-start=\"966\" data-end=\"1275\">La propuesta combina contenidos desarrollados junto con <strong data-start=\"1022\" data-end=\"1048\">Google e IE University<\/strong>, sesiones en directo con especialistas de Google y acceso a <strong data-start=\"1109\" data-end=\"1154\">herramientas y licencias de Google Gemini<\/strong>, para que los participantes puedan experimentar con casos concretos y trasladar los aprendizajes a sus propios negocios.<\/p>\n<p data-start=\"1277\" data-end=\"1741\">\u201cLas peque\u00f1as y medianas empresas son un <strong data-start=\"1318\" data-end=\"1354\">motor fundamental de la econom\u00eda<\/strong> y hoy tienen una gran oportunidad para incorporar la inteligencia artificial a su crecimiento. Desde Santander X buscamos acercar conocimiento y herramientas concretas para que emprendedores y pymes puedan aprovechar esta tecnolog\u00eda, mejorar su competitividad y avanzar en su <strong data-start=\"1631\" data-end=\"1657\">transformaci\u00f3n digital<\/strong>\u201d, destaca <strong data-start=\"1668\" data-end=\"1740\">Ezequiel Sapia, head de Pymes e Instituciones de Santander Argentina<\/strong>.<\/p>\n<h3 data-section-id=\"k2lwhn\" data-start=\"1743\" data-end=\"1779\"><span style=\"color: #000080\">Formaci\u00f3n pr\u00e1ctica y 100% online<\/span><\/h3>\n<p data-start=\"1781\" data-end=\"1949\"><strong data-start=\"1781\" data-end=\"1814\">Santander X | AI for Business<\/strong> se desarrollar\u00e1 de manera <strong data-start=\"1841\" data-end=\"1856\">100% online<\/strong> y con un formato flexible, facilitando el acceso de los participantes desde cualquier lugar.<\/p>\n<p data-start=\"1951\" data-end=\"2207\">La formaci\u00f3n incluir\u00e1 <strong data-start=\"1973\" data-end=\"2024\">dos masterclasses a cargo de expertos de Google<\/strong>, enfocadas en aplicaciones pr\u00e1cticas de inteligencia artificial para entornos empresariales. Adem\u00e1s, los participantes tendr\u00e1n acceso a <strong data-start=\"2161\" data-end=\"2206\">herramientas y licencias de Google Gemini<\/strong>.<\/p>\n<p data-start=\"2209\" data-end=\"2375\">Quienes completen el programa recibir\u00e1n un <strong data-start=\"2252\" data-end=\"2308\">certificado de completitud emitido por IE University<\/strong>, que acreditar\u00e1 los conocimientos adquiridos durante la formaci\u00f3n. El programa estar\u00e1 disponible en <strong data-start=\"2410\" data-end=\"2441\">espa\u00f1ol, ingl\u00e9s y portugu\u00e9s<\/strong>.<\/p>\n<h3 data-section-id=\"6kr9r7\" data-start=\"2444\" data-end=\"2463\"><span style=\"color: #000080\">C\u00f3mo participar<\/span><\/h3>\n<p data-start=\"2465\" data-end=\"2660\">Los <strong data-start=\"2469\" data-end=\"2520\">emprendedores, aut\u00f3nomos, microempresas y pymes<\/strong> interesados pueden solicitar una de las <strong data-start=\"2561\" data-end=\"2621\">2.000 plazas gratuitas hasta el 23 de septiembre de 2026<\/strong> a trav\u00e9s de la plataforma Santander X: en este <a href=\"https:\/\/www.santanderx.com\/es\/sites\/ai-for-business.html?utm_source=CRM_Country&amp;utm_medium=Email&amp;utm_campaign=AIForBusiness2026call2_Argentina_Externalcomm\" target=\"_blank\" rel=\"noopener\">link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La convocatoria ofrece 2.000 plazas gratuitas en diez pa\u00edses, entre ellos Argentina, y permanecer\u00e1 abierta hasta el 23 de septiembre de 2026.<\/p>\n","protected":false},"author":233,"featured_media":188902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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