{"id":187274,"date":"2026-06-17T16:08:40","date_gmt":"2026-06-17T19:08:40","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=187274"},"modified":"2026-06-17T16:08:40","modified_gmt":"2026-06-17T19:08:40","slug":"hp-pone-el-foco-en-la-experiencia-del-canal-con-gran-destino-hp-y-refuerza-su-apuesta-por-el-computo-comercial-con-ia","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/distribucion\/hp-pone-el-foco-en-la-experiencia-del-canal-con-gran-destino-hp-y-refuerza-su-apuesta-por-el-computo-comercial-con-ia\/","title":{"rendered":"HP pone el foco en la experiencia del canal con \u201cGran Destino HP\u201d y refuerza su apuesta por el c\u00f3mputo comercial con IA"},"content":{"rendered":"<p data-start=\"0\" data-end=\"359\"><strong data-start=\"0\" data-end=\"16\">HP Argentina<\/strong> contin\u00faa fortaleciendo su relaci\u00f3n con <strong data-start=\"56\" data-end=\"86\">distribuidores y resellers<\/strong> a trav\u00e9s de iniciativas que combinan <strong data-start=\"124\" data-end=\"195\">incentivos comerciales, reconocimiento y experiencias de alto valor<\/strong>. En este marco, la compa\u00f1\u00eda lanz\u00f3 una nueva edici\u00f3n de su programa <a href=\"https:\/\/www.itsitio.com\/ar\/distribucion\/hp-lanza-gran-destino-hp-segunda-edicion-un-programa-de-incentivos-que-premia-al-canal-con-un-viaje-a-silicon-valley\/\"><strong data-start=\"263\" data-end=\"284\">\u201cGran Destino HP\u201d<\/strong><\/a>, orientado a impulsar el crecimiento del negocio de <a href=\"https:\/\/www.itsitio.com\/ar\/distribucion\/hp-apuesta-a-los-incentivos-y-al-canal-para-consolidar-su-liderazgo-en-computo-comercial\/\"><strong data-start=\"337\" data-end=\"358\">c\u00f3mputo comercial<\/strong>.<\/a><\/p>\n<p data-start=\"361\" data-end=\"797\">\u201cPensamos este incentivo como una forma de reconocer el <strong data-start=\"417\" data-end=\"436\">enorme esfuerzo<\/strong> que vienen realizando nuestros distribuidores y resellers, especialmente en un <strong data-start=\"516\" data-end=\"539\">contexto desafiante<\/strong>. Venimos trabajando <strong data-start=\"560\" data-end=\"575\">codo a codo<\/strong> con ellos para seguir desarrollando el negocio, y nos pareci\u00f3 clave generar una propuesta que valore ese <strong data-start=\"681\" data-end=\"695\">compromiso<\/strong>\u201d, explic\u00f3 <strong data-start=\"706\" data-end=\"723\">Yanina D\u00e1vila<\/strong>, <strong data-start=\"725\" data-end=\"796\">Partner Business Manager (PBM) de c\u00f3mputo comercial en HP Argentina<\/strong>.<\/p>\n<p data-start=\"799\" data-end=\"1210\">La iniciativa, que se desarrolla del <strong data-start=\"836\" data-end=\"865\">1 de junio al 31 de julio<\/strong>, est\u00e1 enfocada en todo el <strong data-start=\"892\" data-end=\"933\">portafolio de c\u00f3mputo comercial de HP<\/strong>, incluyendo las l\u00edneas <strong data-start=\"957\" data-end=\"985\">BNB (Business Notebooks)<\/strong>, <strong data-start=\"987\" data-end=\"1024\">BPC (Business Personal Computers)<\/strong> y <strong data-start=\"1027\" data-end=\"1043\">Workstations<\/strong>. A trav\u00e9s de un sistema de <strong data-start=\"1071\" data-end=\"1096\">acumulaci\u00f3n de millas<\/strong>, los partners suman puntos en funci\u00f3n de sus compras, con diferentes <strong data-start=\"1166\" data-end=\"1183\">ponderaciones<\/strong> seg\u00fan el tipo de producto.<\/p>\n<p data-start=\"1212\" data-end=\"1428\">\u201cCada l\u00ednea tiene un <strong data-start=\"1233\" data-end=\"1253\">puntaje distinto<\/strong>, no suma lo mismo una <strong data-start=\"1276\" data-end=\"1291\">Workstation<\/strong> que un <strong data-start=\"1299\" data-end=\"1320\">equipo de entrada<\/strong>, pero lo importante es que <strong data-start=\"1348\" data-end=\"1381\">todas las operaciones cuentan<\/strong> y aportan al resultado final\u201d, detall\u00f3 D\u00e1vila.<\/p>\n<p data-start=\"1430\" data-end=\"1792\">Uno de los <strong data-start=\"1441\" data-end=\"1471\">diferenciales del programa<\/strong> es su <strong data-start=\"1478\" data-end=\"1503\">simplicidad operativa<\/strong>. Seg\u00fan explic\u00f3 la ejecutiva, la <strong data-start=\"1536\" data-end=\"1569\">carga de puntos es autom\u00e1tica<\/strong> y el seguimiento se realiza de forma continua: \u201cLos partners solo tienen que enfocarse en <strong data-start=\"1660\" data-end=\"1670\">vender<\/strong>. Nosotros hacemos el <strong data-start=\"1692\" data-end=\"1723\">seguimiento semana a semana<\/strong> junto con los distribuidores, para que puedan ver c\u00f3mo evolucionan\u201d.<\/p>\n<p data-start=\"1794\" data-end=\"2127\">En esa l\u00ednea, toda la informaci\u00f3n del programa se centraliza en la plataforma <strong data-start=\"1872\" data-end=\"1887\">HP Bootcamp<\/strong>, donde los canales pueden consultar su <strong data-start=\"1927\" data-end=\"1940\">desempe\u00f1o<\/strong> y el estado de sus <strong data-start=\"1960\" data-end=\"1972\">\u201cmillas\u201d<\/strong>. Adem\u00e1s, HP acompa\u00f1a la iniciativa con <strong data-start=\"2012\" data-end=\"2033\">kits de marketing<\/strong> para los distribuidores, facilitando la <strong data-start=\"2074\" data-end=\"2104\">comunicaci\u00f3n de la campa\u00f1a<\/strong> en todo el ecosistema.<\/p>\n<p data-start=\"2129\" data-end=\"2559\" data-is-last-node=\"\" data-is-only-node=\"\">Participan todos los <strong data-start=\"2150\" data-end=\"2183\">distribuidores autorizados HP<\/strong>, quienes tendr\u00e1n un <strong data-start=\"2204\" data-end=\"2217\">rol clave<\/strong> en la <strong data-start=\"2224\" data-end=\"2261\">difusi\u00f3n y ejecuci\u00f3n del programa<\/strong>. Otro de los aspectos destacados es que la campa\u00f1a incluye <strong data-start=\"2321\" data-end=\"2353\">equipos de \u00faltima generaci\u00f3n<\/strong>, muchos de ellos preparados para responder a las nuevas demandas del mercado, como el trabajo con <strong data-start=\"2452\" data-end=\"2494\">inteligencia artificial de forma local<\/strong>, gracias a la incorporaci\u00f3n de <strong data-start=\"2526\" data-end=\"2558\">NPU (Neural Processing Unit)<\/strong>.<\/p>\n<h3 data-start=\"2129\" data-end=\"2559\"><span style=\"color: #000080\">Leer m\u00e1s<\/span><\/h3>\n<p data-start=\"2129\" data-end=\"2559\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/distribucion\/hp-lanza-gran-destino-hp-segunda-edicion-un-programa-de-incentivos-que-premia-al-canal-con-un-viaje-a-silicon-valley\/\">HP lanza \u201cGran Destino HP \u2013 Segunda Edici\u00f3n\u201d, un programa de incentivos que premia al canal con un viaje a Silicon Valley<\/a><\/p>\n<p data-start=\"2129\" data-end=\"2559\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/distribucion\/hp-apuesta-a-los-incentivos-y-al-canal-para-consolidar-su-liderazgo-en-computo-comercial\/\">HP apuesta a los incentivos y al canal para consolidar su liderazgo en c\u00f3mputo comercial<\/a><\/p>\n<p data-start=\"2129\" data-end=\"2559\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/dispositivos\/hp-impulsa-la-adopcion-de-impresion-digital-avanzada-en-latinoamerica-con-la-prensa-hp-indigo-6k\/\">HP impulsa la adopci\u00f3n de impresi\u00f3n digital avanzada en Latinoam\u00e9rica con la prensa HP Indigo 6K+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda impulsa una nueva edici\u00f3n de su programa de incentivos, con el objetivo de reconocer el compromiso del canal y acelerar el negocio de c\u00f3mputo comercial, incluyendo equipos de \u00faltima generaci\u00f3n preparados para inteligencia artificial local.<\/p>\n","protected":false},"author":233,"featured_media":182367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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