{"id":186536,"date":"2026-05-18T09:28:18","date_gmt":"2026-05-18T12:28:18","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=186536"},"modified":"2026-05-18T09:28:18","modified_gmt":"2026-05-18T12:28:18","slug":"mercado-de-electrodomesticos-bgh-y-groupe-seb-sellan-una-alianza-estrategica-para-impulsar-la-innovacion-en-argentina","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/dispositivos\/mercado-de-electrodomesticos-bgh-y-groupe-seb-sellan-una-alianza-estrategica-para-impulsar-la-innovacion-en-argentina\/","title":{"rendered":"Mercado de electrodom\u00e9sticos: BGH y Groupe SEB sellan una alianza estrat\u00e9gica para impulsar la innovaci\u00f3n en Argentina"},"content":{"rendered":"<p data-start=\"406\" data-end=\"806\">El <strong data-start=\"409\" data-end=\"454\">mercado de electrodom\u00e9sticos en Argentina<\/strong> suma un nuevo cap\u00edtulo de crecimiento con la alianza entre <strong data-start=\"514\" data-end=\"521\">BGH<\/strong> y <strong data-start=\"524\" data-end=\"538\">Groupe SEB<\/strong>, un acuerdo que apunta a <strong data-start=\"564\" data-end=\"614\">potenciar la oferta, la innovaci\u00f3n y el dise\u00f1o<\/strong> en los hogares argentinos. Esta iniciativa forma parte de la estrategia de expansi\u00f3n de BGH, que busca consolidarse en nuevas categor\u00edas y acercar tecnolog\u00eda de vanguardia a los consumidores.<\/p>\n<p data-start=\"808\" data-end=\"1167\">En el marco de este anuncio, se llev\u00f3 a cabo un evento exclusivo para la prensa con <strong data-start=\"892\" data-end=\"924\">cocina en vivo y degustaci\u00f3n<\/strong>, donde se pudieron experimentar de primera mano las <strong data-start=\"977\" data-end=\"1013\">bondades de los nuevos productos<\/strong>. La propuesta incluy\u00f3 demostraciones pr\u00e1cticas que reflejan la <strong data-start=\"1077\" data-end=\"1120\">funcionalidad, practicidad y eficiencia<\/strong> de esta nueva generaci\u00f3n de electrodom\u00e9sticos.<\/p>\n<p data-start=\"1169\" data-end=\"1481\">A partir de este acuerdo, <strong data-start=\"1195\" data-end=\"1255\">BGH liderar\u00e1 la operaci\u00f3n en Argentina de forma integral<\/strong>, incluyendo la estrategia comercial, la distribuci\u00f3n, los canales <strong data-start=\"1322\" data-end=\"1339\">on y off line<\/strong> y el servicio de atenci\u00f3n al cliente. Esto permitir\u00e1 <strong data-start=\"1393\" data-end=\"1433\">optimizar la experiencia del usuario<\/strong> y garantizar una llegada m\u00e1s s\u00f3lida al mercado.<\/p>\n<p data-start=\"1483\" data-end=\"1960\">\u201c<strong data-start=\"1484\" data-end=\"1673\">Esta alianza con Groupe SEB nos permite ampliar nuestro portafolio y acercar a los hogares argentinos nuevas categor\u00edas de productos con altos est\u00e1ndares de calidad, innovaci\u00f3n y dise\u00f1o<\/strong>. Tenemos m\u00e1s de 112 a\u00f1os de trayectoria en el pa\u00eds y ponemos a disposici\u00f3n toda nuestra estructura para seguir desarrollando el mercado\u201d, afirm\u00f3 <strong data-start=\"1819\" data-end=\"1839\">Daniel Rosenfeld<\/strong>, Director Ejecutivo de BGH. Adem\u00e1s, destac\u00f3 que este acuerdo abre la puerta a <strong data-start=\"1918\" data-end=\"1959\">futuras oportunidades de colaboraci\u00f3n<\/strong>.<\/p>\n<figure id=\"attachment_186544\" aria-describedby=\"caption-attachment-186544\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-186544\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Moulinex.jpg\" alt=\"\" width=\"1200\" height=\"582\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Moulinex.jpg 1200w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Moulinex-300x146.jpg 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Moulinex-1024x497.jpg 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Moulinex-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-186544\" class=\"wp-caption-text\">BGH profundiza su v\u00ednculo con Moulinex y suma marcas como Krups, Rowenta y Tefal, ampliando su oferta en el segmento hogar.<\/figcaption><\/figure>\n<p data-start=\"1962\" data-end=\"2422\">La relaci\u00f3n entre ambas compa\u00f1\u00edas no es nueva. BGH ya hab\u00eda trabajado previamente con <strong data-start=\"2048\" data-end=\"2089\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Moulinex<\/span><\/span><\/strong>, una de las firmas m\u00e1s reconocidas del grupo franc\u00e9s. Con esta nueva etapa, se suma un portafolio completo que incluye marcas l\u00edderes como <strong data-start=\"2229\" data-end=\"2270\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Krups<\/span><\/span><\/strong>, <strong data-start=\"2272\" data-end=\"2313\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Rowenta<\/span><\/span><\/strong> y <strong data-start=\"2316\" data-end=\"2357\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Tefal<\/span><\/span><\/strong>, ampliando significativamente la propuesta en el segmento hogar.<\/p>\n<p data-start=\"2424\" data-end=\"2706\">Por su parte, <strong data-start=\"2438\" data-end=\"2454\">Laura Knobel<\/strong>, Directora de Negocio de la Divisi\u00f3n Hogar de BGH, remarc\u00f3: \u201c<strong data-start=\"2516\" data-end=\"2635\">Esta alianza nos permite complementar los negocios que ya tenemos y poner en el mercado m\u00e1s de 100 nuevos productos<\/strong>, fortaleciendo nuestra propuesta con marcas de reconocimiento global\u201d.<\/p>\n<p data-start=\"2708\" data-end=\"2966\">Durante el evento, la creadora de contenidos gastron\u00f3micos <strong data-start=\"2767\" data-end=\"2797\">Tefi Russo (@Innutil\u00edsima)<\/strong> realiz\u00f3 una demostraci\u00f3n en vivo, mostrando c\u00f3mo es posible preparar <strong data-start=\"2867\" data-end=\"2925\">comidas ricas, pr\u00e1cticas y saludables en pocos minutos<\/strong> gracias a esta nueva l\u00ednea de productos.<\/p>\n<p data-start=\"2968\" data-end=\"3278\">A nivel global, <strong data-start=\"2984\" data-end=\"2998\">Groupe SEB<\/strong> cuenta con presencia en m\u00e1s de <strong data-start=\"3030\" data-end=\"3044\">150 pa\u00edses<\/strong>, destac\u00e1ndose por su <strong data-start=\"3066\" data-end=\"3103\">trayectoria, innovaci\u00f3n y calidad<\/strong>. Con esta alianza, ambas compa\u00f1\u00edas buscan <strong data-start=\"3146\" data-end=\"3203\">consolidar su posicionamiento en el mercado argentino<\/strong> y acompa\u00f1ar la evoluci\u00f3n de las \u043f\u043e\u0442\u0440\u0435\u0431encias de los consumidores modernos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda BGH anunci\u00f3 un acuerdo clave con Groupe SEB para ampliar su portafolio en el pa\u00eds, incorporar nuevas marcas globales y fortalecer su presencia en el mercado local con m\u00e1s de 100 productos.<\/p>\n","protected":false},"author":233,"featured_media":186542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[488,1109],"class_list":["post-186536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispositivos","tag-bgh","tag-groupe-seb"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/186536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=186536"}],"version-history":[{"count":0,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/186536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/186542"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=186536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=186536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=186536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}