{"id":186382,"date":"2026-05-08T15:24:12","date_gmt":"2026-05-08T18:24:12","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=186382"},"modified":"2026-05-08T15:24:12","modified_gmt":"2026-05-08T18:24:12","slug":"hot-sale-el-dia-mas-vulnerable-del-ano-para-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/seguridad\/hot-sale-el-dia-mas-vulnerable-del-ano-para-el-comercio-electronico\/","title":{"rendered":"Hot Sale: el d\u00eda m\u00e1s vulnerable del a\u00f1o para el comercio electr\u00f3nico"},"content":{"rendered":"<p><span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-olk-copy-source=\"MessageBody\">El<\/span>\u00a0<span class=\"mark82txhhm1r\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">comercio<\/span>\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>ectr\u00f3nico argentino contin\u00faa en expansi\u00f3n. Seg\u00fan\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0Estudio Anual 2025 de la C\u00e1mara Argentina de\u00a0<span class=\"mark82txhhm1r\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Comercio<\/span>\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">El<\/span>ectr\u00f3nico (CACE), se registraron m\u00e1s de 253 millones de \u00f3rdenes de compra en\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0\u00faltimo a\u00f1o y se incorporaron m\u00e1s de un mill\u00f3n de nuevos compradores. Las \u00faltimas ediciones\u00a0<span class=\"markqf9oaqpf9\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">del<\/span>\u00a0<span class=\"mark14of77nbc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Hot<\/span>\u00a0<span class=\"mark4tze9c2tz\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Sale<\/span>\u00a0reflejan cifras r\u00e9cord: en 2025 participaron m\u00e1s de 10 millones de usuarios, con ventas superiores a $66.700 millones y un ticket promedio cercano a los $97.000.\u00a0<span class=\"markw39b4c4cf\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Para<\/span>\u00a02026 se espera una nueva expansi\u00f3n, impulsada por la consolidaci\u00f3n\u00a0<span class=\"markqf9oaqpf9\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">del<\/span>\u00a0canal digital y la mayor adopci\u00f3n tecnol\u00f3gica de los consumidores.<\/p>\n<p>Este crecimiento, sin embargo, tambi\u00e9n incrementa los riesgos. Durante eventos\u00a0<span class=\"markgmv7jim5v\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">mas<\/span>ivos como\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0<span class=\"mark14of77nbc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Hot<\/span>\u00a0<span class=\"mark4tze9c2tz\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Sale<\/span>\u00a0\u2014que en su \u00faltima edici\u00f3n super\u00f3 las 18 millones de visitas\u2014 los intentos de fraude, phishing y suplantaci\u00f3n de identidad crecen de forma proporcional al tr\u00e1fico online.<\/p>\n<h2><span style=\"color: #333399;\">Cinco recomendaciones para comprar de forma segura<\/span><\/h2>\n<p>En este contexto, especialistas de\u00a0<strong>Cloud Legion<\/strong>\u00a0subrayan la necesidad de reforzar las pr\u00e1cticas de seguridad digital considerando 5 recomendaciones claves:<\/p>\n<ul>\n<li>Verificar la autenticidad de los sitios web y evitar ingresar a trav\u00e9s de enlaces desconocidos.<\/li>\n<li>Fortalecer la protecci\u00f3n de credenciales mediante contrase\u00f1as robustas y autenticaci\u00f3n multifactor.<\/li>\n<li>Implementar monitoreo en tiempo real\u00a0<span class=\"markw39b4c4cf\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">para<\/span>\u00a0detectar intentos de fraude o accesos no autorizados.<\/li>\n<li>Capacitar a los equipos y usuarios sobre se\u00f1ales de alerta frente al phishing.<\/li>\n<li>Definir protocolos de respuesta r\u00e1pida que permitan minimizar\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0impacto de un incidente.<\/li>\n<\/ul>\n<figure id=\"attachment_186385\" aria-describedby=\"caption-attachment-186385\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-186385 size-full\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-05-08T152119.654.png\" alt=\"Especialistas advierten que los eventos masivos de ventas online tambi\u00e9n aumentan los riesgos de ciberataques.\" width=\"1200\" height=\"582\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-05-08T152119.654.png 1200w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-05-08T152119.654-300x146.png 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-05-08T152119.654-1024x497.png 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/05\/Copia-de-IT-SITIO-_Plantilla-de-Portada-portada-columna-de-opinion-1200x582-2026-05-08T152119.654-768x372.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-186385\" class=\"wp-caption-text\">Especialistas advierten que los eventos masivos de ventas online tambi\u00e9n aumentan los riesgos de ciberataques.<\/figcaption><\/figure>\n<h2><span style=\"color: #333399;\">La importancia de la prevenci\u00f3n y la educaci\u00f3n digital<\/span><\/h2>\n<p><em>\u201cLos d\u00edas de mayor actividad comercial son tambi\u00e9n los de mayor exposici\u00f3n a ataques. La prevenci\u00f3n y la educaci\u00f3n digital son claves\u00a0<span class=\"markw39b4c4cf\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">para<\/span>\u00a0que tanto empresas como consumidores puedan aprovechar estas oportunidades sin comprometer su seguridad. Con pr\u00e1cticas responsables y medidas de protecci\u00f3n adecuadas, podemos avanzar hacia un ecosistema de\u00a0<span class=\"mark82txhhm1r\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">comercio<\/span>\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>ectr\u00f3nico m\u00e1s seguro y confiable, que acompa\u00f1e\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0crecimiento sostenido\u00a0<span class=\"markqf9oaqpf9\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">del<\/span>\u00a0sector\u201d<\/em>, se\u00f1al\u00f3\u00a0<strong>Mart\u00edn Ambort<\/strong>,\u00a0<strong>Chief Information Security Officer (CISO)\u00a0de Cloud Legion.<\/strong><\/p>\n<p>Con millones de transacciones previstas y un ecosistema cada vez m\u00e1s din\u00e1mico,\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0<span class=\"mark14of77nbc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Hot<\/span>\u00a0<span class=\"mark4tze9c2tz\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Sale<\/span>\u00a02026 se presenta como una gran oportunidad\u00a0<span class=\"markw39b4c4cf\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">para<\/span>\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0crecimiento\u00a0<span class=\"markqf9oaqpf9\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">del<\/span>\u00a0<span class=\"mark82txhhm1r\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">comercio<\/span>\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>ectr\u00f3nico en Argentina, siempre que la seguridad acompa\u00f1e\u00a0<span class=\"markvl2xuw8o1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">el<\/span>\u00a0ritmo de la innovaci\u00f3n.<\/p>\n<h3><span style=\"color: #333399;\">Leer m\u00e1s<\/span><\/h3>\n<ul>\n<li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.itsitio.com\/ar\/eventos\/nubecommerce-2025-2026-el-e-commerce-argentino-consolida-su-crecimiento-real-y-se-prepara-para-la-era-del-comercio-agentico\/\">NubeCommerce 2025\/2026: el e-commerce argentino consolida su crecimiento real y se prepara para la era del comercio ag\u00e9ntico<\/a><\/li>\n<li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.itsitio.com\/ar\/informes\/del-local-al-streaming-como-tiktok-live-esta-transformando-el-comercio-en-argentina\/\">Del local al streaming: c\u00f3mo TikTok Live est\u00e1 transformando el comercio en Argentina<\/a><\/li>\n<li class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.itsitio.com\/ar\/fintech\/las-fintech-celebran-las-medidas-de-alivio-fiscal-para-cobros-electronicos-de-pequenos-contribuyentes\/\">Las Fintech celebran las medidas de alivio fiscal para cobros electr\u00f3nicos de peque\u00f1os contribuyentes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cloud Legion advierte sobre los riesgos de ciberseguridad durante los eventos de alto tr\u00e1fico digital y comparte recomendaciones para proteger a empresas y consumidores.<\/p>\n","protected":false},"author":229,"featured_media":186383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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