{"id":185535,"date":"2026-03-30T10:18:28","date_gmt":"2026-03-30T13:18:28","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=185535"},"modified":"2026-03-30T10:18:28","modified_gmt":"2026-03-30T13:18:28","slug":"asus-argentina-crecio-40-en-2025-y-consolida-su-liderazgo-en-notebooks-premium-y-gaming","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/dispositivos\/asus-argentina-crecio-40-en-2025-y-consolida-su-liderazgo-en-notebooks-premium-y-gaming\/","title":{"rendered":"ASUS Argentina creci\u00f3 40% en 2025 y consolida su liderazgo en notebooks premium y gaming"},"content":{"rendered":"<p data-start=\"384\" data-end=\"843\"><strong data-start=\"384\" data-end=\"402\">ASUS Argentina<\/strong> present\u00f3 sus resultados correspondientes a 2025, un a\u00f1o en el que alcanz\u00f3 un crecimiento del <strong data-start=\"496\" data-end=\"514\">40% interanual<\/strong> y consolid\u00f3 su posicionamiento en los segmentos de <strong data-start=\"566\" data-end=\"587\">notebooks premium<\/strong> y <strong data-start=\"590\" data-end=\"600\">gaming<\/strong>. Este desempe\u00f1o se dio en un contexto de mayor adopci\u00f3n de tecnolog\u00edas vinculadas a la <strong data-start=\"688\" data-end=\"715\">inteligencia artificial<\/strong> y una demanda creciente por equipos m\u00e1s vers\u00e1tiles, potentes y adaptados a nuevas formas de trabajo, estudio y entretenimiento.<\/p>\n<p data-start=\"845\" data-end=\"1288\">Durante el per\u00edodo, la estrategia de la compa\u00f1\u00eda se centr\u00f3 en fortalecer sus categor\u00edas <strong data-start=\"933\" data-end=\"945\">high-end<\/strong> y de <strong data-start=\"951\" data-end=\"971\">alto rendimiento<\/strong>, priorizando la disponibilidad de los dispositivos m\u00e1s avanzados de su portafolio. En este marco, el segmento de <strong data-start=\"1085\" data-end=\"1113\">laptops para videojuegos<\/strong> creci\u00f3 un <strong data-start=\"1124\" data-end=\"1131\">60%<\/strong> frente al a\u00f1o anterior, pasando a representar el <strong data-start=\"1181\" data-end=\"1210\">10% de las ventas totales<\/strong>, y consolid\u00e1ndose como una de las verticales m\u00e1s din\u00e1micas del negocio local.<\/p>\n<p data-start=\"1290\" data-end=\"1684\">Entre los hitos m\u00e1s destacados del a\u00f1o, ASUS sobresali\u00f3 en eventos clave como <strong data-start=\"1368\" data-end=\"1384\">Cyber Monday<\/strong>, donde alcanz\u00f3 m\u00e1s del <strong data-start=\"1408\" data-end=\"1443\">20% de participaci\u00f3n en consumo<\/strong> y super\u00f3 el <strong data-start=\"1456\" data-end=\"1473\">40% en gaming<\/strong>. En esa jornada, la l\u00ednea <strong data-start=\"1500\" data-end=\"1539\">Vivobook con procesador AMD Ryzen 5<\/strong> se posicion\u00f3 como el modelo m\u00e1s vendido de la marca, reflejando la preferencia de los usuarios por equipos equilibrados en rendimiento y precio.<\/p>\n<p data-start=\"1686\" data-end=\"2067\">A su vez, dentro de los productos m\u00e1s demandados de 2025 se destacaron la <strong data-start=\"1760\" data-end=\"1775\">Zenbook DUO<\/strong>, las l\u00edneas <strong data-start=\"1788\" data-end=\"1795\">ROG<\/strong> y <strong data-start=\"1798\" data-end=\"1805\">TUF<\/strong>, y la consola port\u00e1til <strong data-start=\"1829\" data-end=\"1846\">ROG Xbox Ally<\/strong>, evidenciando tanto el inter\u00e9s por dispositivos orientados a la <strong data-start=\"1911\" data-end=\"1936\">productividad premium<\/strong> como por soluciones de <strong data-start=\"1960\" data-end=\"1970\">gaming<\/strong> y experiencias h\u00edbridas. Este mix reafirma la diversificaci\u00f3n del portafolio de ASUS en el pa\u00eds.<\/p>\n<p data-start=\"2069\" data-end=\"2596\">El crecimiento tambi\u00e9n estuvo acompa\u00f1ado por una mayor incorporaci\u00f3n de soluciones basadas en <strong data-start=\"2163\" data-end=\"2169\">IA<\/strong>, con equipos que integran <strong data-start=\"2196\" data-end=\"2229\">procesadores con NPU dedicada<\/strong>, orientados a mejorar la <strong data-start=\"2255\" data-end=\"2268\">autonom\u00eda<\/strong>, la <strong data-start=\"2273\" data-end=\"2289\">portabilidad<\/strong> y la <strong data-start=\"2295\" data-end=\"2325\">capacidad de procesamiento<\/strong>. \u201cEn 2025 no solo crecimos en volumen, sino tambi\u00e9n en la relevancia de nuestras soluciones para el usuario argentino\u201d, se\u00f1al\u00f3 <strong data-start=\"2453\" data-end=\"2469\">Mat\u00edas Plaul<\/strong>, Gerente de Ventas de ASUS Argentina, quien destac\u00f3 el rol de la inteligencia artificial como nuevo est\u00e1ndar de productividad.<\/p>\n<p data-start=\"2598\" data-end=\"2955\" data-is-last-node=\"\" data-is-only-node=\"\">De cara a 2026, la compa\u00f1\u00eda proyecta expandir su operaci\u00f3n en el pa\u00eds con el ingreso al <strong data-start=\"2686\" data-end=\"2710\">segmento corporativo<\/strong>, apuntando a organizaciones p\u00fablicas, privadas y del \u00e1mbito educativo. Este desembarco se realizar\u00e1 a trav\u00e9s de la l\u00ednea <strong data-start=\"2832\" data-end=\"2846\">ExpertBook<\/strong>, con la que ASUS buscar\u00e1 ampliar su presencia local y reforzar su propuesta m\u00e1s all\u00e1 del mercado de consumo.<\/p>\n<h3 data-start=\"2598\" data-end=\"2955\"><span style=\"color: #000080\">Leer m\u00e1s<\/span><\/h3>\n<p data-start=\"2598\" data-end=\"2955\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/infraestructura\/fabricas-del-futuro-como-seran-las-plantas-industriales-en-2040\/\">F\u00e1bricas del futuro: c\u00f3mo ser\u00e1n las plantas industriales en 2040<\/a><\/p>\n<p data-start=\"2598\" data-end=\"2955\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/google-habilita-search-live-en-argentina-la-busqueda-se-convierte-en-conversacion\/\">Google habilita Search Live en Argentina: la b\u00fasqueda se convierte en conversaci\u00f3n<\/a><\/p>\n<p data-start=\"2598\" data-end=\"2955\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/dispositivos\/copa-robotica-argentina-2026-estudiantes-de-todo-el-pais-competiran-por-un-lugar-en-el-mundial-de-robotica-en-corea-del-sur\/\">Copa Rob\u00f3tica Argentina 2026: estudiantes de todo el pa\u00eds competir\u00e1n por un lugar en el mundial de rob\u00f3tica en Corea del Sur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda registr\u00f3 un fuerte crecimiento impulsado por la demanda de equipos de alto rendimiento, con un alza del 60% en laptops gamer y una estrategia enfocada en inteligencia artificial. Para 2026, proyecta su desembarco en el segmento corporativo con la l\u00ednea ExpertBook.<\/p>\n","protected":false},"author":233,"featured_media":184342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[370],"class_list":["post-185535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispositivos","tag-asus"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/185535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=185535"}],"version-history":[{"count":0,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/185535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/184342"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=185535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=185535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=185535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}