{"id":185351,"date":"2026-03-18T10:39:22","date_gmt":"2026-03-18T13:39:22","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=185351"},"modified":"2026-03-17T10:45:52","modified_gmt":"2026-03-17T13:45:52","slug":"agentes-de-ia-en-2026-de-asistentes-a-motores-del-negocio","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/agentes-de-ia-en-2026-de-asistentes-a-motores-del-negocio\/","title":{"rendered":"Agentes de IA en 2026: de asistentes a motores del negocio"},"content":{"rendered":"<p><span id=\"x_x_m_-3963134994479642107ikah8\" data-olk-copy-source=\"MessageBody\">Las conversaciones con\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0inteligencia\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>rtificial est\u00e1n\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>travesando una transformaci\u00f3n profunda. Lo que comenz\u00f3 como simples chatbots capaces\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0responder preguntas frecuentes hoy evolucion\u00f3 hacia una nueva generaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0m\u00e1s inteligentes y\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>ut\u00f3nomos. Este cambio marca un punto\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0inflexi\u00f3n\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0la manera\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0que las marcas se vinculan con sus usuarios, escalan operaciones y optimizan procesos.<\/span><\/p>\n<p><span id=\"x_x_m_-3963134994479642107ifsmf\"><span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">En<\/span>\u00a0una primera etapa, los bots conversacionales cumpl\u00ed<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>n un rol principalmente reactivo: segu\u00ed<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>n flujos predefinidos y\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>tend\u00ed<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>n interacciones simples. Con la incorporaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0la inteligencia\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>rtificial generativa, los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0comenzaron\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0interpretar lenguaje natural,\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>tender intenciones y sostener conversaciones m\u00e1s humanas. Pero el verdadero salto se produce cuando estos\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>jan\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0ser s\u00f3lo informativos y pasan\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0ejecutar\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cciones, integrarse con sistemas y operar con contexto\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0tiempo real.\u00a0<\/span><i id=\"x_x_m_-3963134994479642107iz8f3\"><span id=\"x_x_m_-3963134994479642107ifsmf\">\u201cEl verdadero salto\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0la\u00a0<span class=\"markiuilpb8wx\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">IA<\/span>\u00a0no es conversar mejor, es hacer que las cosas pasen. Con la integraci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0MCP,\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0Botmaker\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>jamos\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>tr\u00e1s\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0los simples\u00a0<span class=\"marksdrjmavkc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>sistentes<\/span>\u00a0para crear\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0capaces\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0operar integrados\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>l coraz\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span>.\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">A<\/span>hora\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cceden\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0informaci\u00f3n interna\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0tiempo real y ejecutan\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cciones complejas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0forma segura<\/span><\/i><span id=\"x_x_m_-3963134994479642107ifsmf\">\u201d, comenta\u00a0<strong id=\"x_x_m_-3963134994479642107i2g0j\">Fernando Costantini, Head\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0Producto\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0Botmaker<\/strong><\/span><\/p>\n<p><span id=\"x_x_m_-3963134994479642107i42qb\"><strong id=\"x_x_m_-3963134994479642107iqgh1\">Empresas especializadas\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0soluciones conversacionales con\u00a0<span class=\"markiuilpb8wx\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">IA<\/span>\u00a0como\u00a0<\/strong><\/span><a id=\"x_x_m_-3963134994479642107ih1ss\" title=\"https:\/\/17774.clicks.mtapk.com\/track\/click?u=3612281&amp;p=31373737343a383930383a373930373a303a353a30&amp;s=9bf0115becd5304e56fe7d3fcf734570&amp;m=70214\" href=\"https:\/\/17774.clicks.mtapk.com\/track\/click?u=3612281&amp;p=31373737343a383930383a373930373a303a353a30&amp;s=9bf0115becd5304e56fe7d3fcf734570&amp;m=70214\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"5\"><span id=\"x_x_m_-3963134994479642107i9zck\"><strong id=\"x_x_m_-3963134994479642107i7n9u\"><u id=\"x_x_m_-3963134994479642107iys4y\">Botmaker<\/u><\/strong><\/span><\/a><span id=\"x_x_m_-3963134994479642107i5r6h\">\u00a0comentan c\u00f3mo<strong id=\"x_x_m_-3963134994479642107ixqeo\">\u00a0esta evoluci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0partir\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0su integraci\u00f3n con MCP (Model Context Protocol),<\/strong>\u00a0modelo recientemente integrado\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0su plataforma, permite\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cceder\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0m\u00e1s herramientas para buscar informaci\u00f3n y ejecutar tareas directamente\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0los sistemas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span>.<\/span><\/p>\n<ul>\n<li><span id=\"x_x_m_-3963134994479642107i0ua3\"><strong id=\"x_x_m_-3963134994479642107iafji\"><span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">De<\/span>\u00a0la respuesta\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>utom\u00e1tica\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0la\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>utonom\u00ed<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0conversacional<\/strong><\/span><br \/>\n<span id=\"x_x_m_-3963134994479642107i1jpm\">Los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0ya no\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>penden\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0flujos r\u00edgidos para cumplir un objetivo.\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">A<\/span>\u00a0partir\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0instrucciones y\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cceso\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0contexto\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0tiempo real, pueden conducir una conversaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0principio\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0fin,\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>daptando sus respuestas seg\u00fan la informaci\u00f3n disponible, el historial\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0usuario y el objetivo\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>finido por la marca. Esto habilita experiencias m\u00e1s naturales, \u00e1giles y efectivas.\u00a0<\/span><\/li>\n<li><span id=\"x_x_m_-3963134994479642107iy8bm\"><strong id=\"x_x_m_-3963134994479642107in4ad\">Conexi\u00f3n con sistemas y datos propios<\/strong><\/span><br \/>\n<span id=\"x_x_m_-3963134994479642107i498f\">La incorporaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0MCP marca un punto\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0inflexi\u00f3n\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>l permitir que los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0se integren\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0forma estandarizada y segura con sistemas internos como CRMs, ERPs, plataformas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0stock o bases\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0datos propias.\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">De<\/span>\u00a0esta manera, la\u00a0<span class=\"markiuilpb8wx\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">IA<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>ccede\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0informaci\u00f3n\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>ctualizada y confiable, reduce errores y elimina las limitaciones\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0los bots con conocimiento est\u00e1tico o\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>sactualizado.<\/span><\/li>\n<li><span id=\"x_x_m_-3963134994479642107ig7b0u\"><strong id=\"x_x_m_-3963134994479642107ih9xey\"><span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">De<\/span>\u00a0<span class=\"marksdrjmavkc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>sistentes<\/span>\u00a0informativos\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0ejecutores\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cciones<\/strong><\/span><br \/>\n<span id=\"x_x_m_-3963134994479642107i2cqur\">Gracias\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0MCP, los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0esta nueva generaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>jan\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0ser \u00fanicamente informativos y pasan\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0ejecutar\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cciones concretas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0una empresa:\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gendar turnos, gestionar reclamos, crear tickets, modificar pedidos o\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>compa\u00f1<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>r procesos\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0compra completos sin salir\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0la conversaci\u00f3n. El canal conversacional se transforma\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>s\u00ed\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0un verdadero punto\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0operaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span>.<\/span><\/li>\n<li><span id=\"x_x_m_-3963134994479642107ihjne3\"><strong id=\"x_x_m_-3963134994479642107iid1mm\">Escalabilidad con control y seguridad<\/strong><\/span><br \/>\n<span id=\"x_x_m_-3963134994479642107ipyexk\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">A<\/span>\u00a0medida que los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0ganan\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>utonom\u00ed<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>, el control se vuelve central. MCP introduce un modelo\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cceso seguro y\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>utorizado, donde la\u00a0<span class=\"markiuilpb8wx\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">IA<\/span>\u00a0opera \u00fanicamente sobre el contexto\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>finido por la empresa. Esto permite escalar\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0inteligentes\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0forma segura, sin exponer la infraestructura ni la informaci\u00f3n sensible.<\/span><\/li>\n<li><span id=\"x_x_m_-3963134994479642107i43uzb\"><strong id=\"x_x_m_-3963134994479642107itputm\"><span class=\"markiuilpb8wx\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">IA<\/span>\u00a0orientada\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0impacto real\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0el\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span><\/strong><\/span><br \/>\n<span id=\"x_x_m_-3963134994479642107i07bi8\">La madurez\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0estos\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0se refleja\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0su capacidad\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0generar valor medible. Esta evoluci\u00f3n permite que las conversaciones se traduzcan\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0reducci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0costos operativos, mejoras\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0los tiempos\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0respuesta,\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>umento\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0la conversi\u00f3n y optimizaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0la experiencia\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0cliente. La conversaci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>ja\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0ser solo un canal\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>tenci\u00f3n para convertirse\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0una herramienta estrat\u00e9gica\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span>.<\/span><\/li>\n<\/ul>\n<p><i id=\"x_x_m_-3963134994479642107i7mtzl\"><span id=\"x_x_m_-3963134994479642107ihkk6l\">\u201cLa evoluci\u00f3n\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0no pasa solo por conversar mejor, sino por poder operar con contexto real\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0<span class=\"markom5uvoceb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">negocio<\/span>. Con MCP damos un paso clave para que los\u00a0<span class=\"mark4ge6875pb\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>gentes<\/span>\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>ccedan\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0informaci\u00f3n propia,\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>ctualizada y segura, y puedan ejecutar\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>cciones concretas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>ntro\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0los sistemas\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0cada empresa. Esto transforma\u00a0<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>\u00a0la conversaci\u00f3n\u00a0<span class=\"markhrzcnsu0s\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">en<\/span>\u00a0un canal estrat\u00e9gico, capaz\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0escalar operaciones y mejorar la experiencia\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span><\/span><span class=\"marky8ypg96gq\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">l<\/span>\u00a0usuario sin perder control ni eficienci<\/span><\/i><span id=\"x_x_m_-3963134994479642107ihkk6l\">a\u201d, se\u00f1<span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">a<\/span>la\u00a0<strong id=\"x_x_m_-3963134994479642107icelx5\"><span class=\"markjuk86c555\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">A<\/span>lejandro Zuzenberg<\/strong>,\u00a0<strong>cofundador\u00a0<span class=\"mark4fgwfe3zi\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">de<\/span>\u00a0Botmaker.<\/strong><\/span><\/p>\n<h2><span style=\"color: #000080\">Leer m\u00e1s<\/span><\/h2>\n<div><a href=\"https:\/\/www.itsitio.com\/ar\/dispositivos\/carreras-del-futuro-que-eligen-los-nativos-digitales-en-2026-segun-la-universidad-de-san-andres\/\">Carreras del futuro: qu\u00e9 eligen los nativos digitales en 2026 seg\u00fan la Universidad de San Andr\u00e9s<\/a><\/div>\n<div>\n<p data-start=\"2337\" data-end=\"2802\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.itsitio.com\/ar\/distribucion\/samsung-impulsa-el-retail-del-futuro-en-argentina-con-pantallas-3d-e-paper-y-gestion-de-carteleria-digital-en-la-nube\/\">Samsung impulsa el retail del futuro en Argentina con pantallas 3D, e-paper y gesti\u00f3n de carteler\u00eda digital en la nube<\/a><br \/>\n<a href=\"https:\/\/www.itsitio.com\/ar\/inteligencia-artificial\/lenovo-presenta-tech-world-argentina-y-muestra-como-la-ia-hibrida-impulsa-la-proxima-generacion-de-tecnologia\/\">Lenovo presenta Tech World Argentina y muestra c\u00f3mo la IA h\u00edbrida impulsa la pr\u00f3xima generaci\u00f3n de tecnolog\u00eda<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los agentes est\u00e1n dejando atr\u00e1s la automatizaci\u00f3n b\u00e1sica para convertirse en los verdaderos protagonistas de la experiencia digital y el crecimiento empresarial de cara a 2026 con modelos m\u00e1s avanzados<\/p>\n","protected":false},"author":233,"featured_media":185352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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