{"id":184790,"date":"2026-02-11T10:08:08","date_gmt":"2026-02-11T13:08:08","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=184790"},"modified":"2026-02-11T10:12:22","modified_gmt":"2026-02-11T13:12:22","slug":"lg-apuesta-fuerte-al-mercado-b2b-en-ise-2026-y-confirma-la-disponibilidad-de-magnit-micro-led-en-argentina","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/distribucion\/lg-apuesta-fuerte-al-mercado-b2b-en-ise-2026-y-confirma-la-disponibilidad-de-magnit-micro-led-en-argentina\/","title":{"rendered":"LG apuesta fuerte al mercado B2B en ISE 2026 y confirma la disponibilidad de MAGNIT Micro LED en Argentina"},"content":{"rendered":"<p data-start=\"851\" data-end=\"1322\">La participaci\u00f3n de <strong data-start=\"871\" data-end=\"889\">LG en ISE 2026<\/strong> de <strong>Barcelona<\/strong> es una pieza clave dentro de su estrategia global <em>B2B<\/em>. \u201c<strong data-start=\"946\" data-end=\"1169\">ISE es el evento m\u00e1s grande del mundo para la industria AV y de sistemas integrados, y tiene un valor estrat\u00e9gico fundamental por su v\u00ednculo directo con la innovaci\u00f3n, el liderazgo tecnol\u00f3gico y la generaci\u00f3n de demanda<\/strong>\u201d, explic\u00f3 <strong data-start=\"1180\" data-end=\"1199\">Fernando Andina<\/strong>. El encuentro re\u00fane a fabricantes, integradores, dise\u00f1adores, consultores y tomadores de decisi\u00f3n de todos los verticales.<\/p>\n<p data-start=\"851\" data-end=\"1322\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-184686\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/01\/Desktops-Largo-970x90-1.webp\" alt=\"\" width=\"970\" height=\"90\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/01\/Desktops-Largo-970x90-1.webp 970w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/01\/Desktops-Largo-970x90-1-300x28.webp 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/01\/Desktops-Largo-970x90-1-768x71.webp 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p data-start=\"1324\" data-end=\"1769\">En ese sentido, el ejecutivo remarc\u00f3 que ISE es el espacio donde se define el rumbo del mercado. \u201c<strong data-start=\"1422\" data-end=\"1639\">Es el evento global donde se presentan las innovaciones que van a marcar el futuro del mercado AV y B2B. Ac\u00e1 se fija la direcci\u00f3n de la industria, se lanzan nuevas plataformas y se consolidan alianzas estrat\u00e9gicas<\/strong>\u201d, se\u00f1al\u00f3 Andina, destacando la importancia de este tipo de escenarios para fortalecer el posicionamiento competitivo de la marca.<\/p>\n<figure id=\"attachment_184837\" aria-describedby=\"caption-attachment-184837\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-184837 size-large\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1-1024x721.jpg\" alt=\"\" width=\"1024\" height=\"721\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1-1024x721.jpg 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1-300x211.jpg 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1-768x541.jpg 768w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1-1536x1081.jpg 1536w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Magnit-1.jpg 1804w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-184837\" class=\"wp-caption-text\">MAGNIT combina innovaci\u00f3n en microLED, eficiencia energ\u00e9tica, calidad visual premium y capacidades de integraci\u00f3n avanzadas.<\/figcaption><\/figure>\n<p data-start=\"1771\" data-end=\"2128\">Dentro del booth de LG, <strong data-start=\"1795\" data-end=\"1808\">LG MAGNIT<\/strong> se consolid\u00f3 como la gran novedad. \u201c<strong data-start=\"1845\" data-end=\"2085\">MAGNIT es la joya tecnol\u00f3gica de nuestro stand en ISE 2026, porque combina innovaci\u00f3n en microLED, eficiencia energ\u00e9tica, calidad visual premium y capacidades de integraci\u00f3n avanzadas, muy por encima de las soluciones LED convencionales<\/strong>\u201d, afirm\u00f3 el Sales Manager de LG Argentina.<\/p>\n<h3 data-start=\"1771\" data-end=\"2128\"><span style=\"color: #000080\">Cobertura de ITSitio en ISE 2026: Booth de LG\u00a0<\/span><\/h3>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"LG - ISE Barcelona 2026\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/1s25SZHGrlA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p data-start=\"2130\" data-end=\"2492\">La soluci\u00f3n incorpora <strong data-start=\"2152\" data-end=\"2187\">micro LED ultra-high-definition<\/strong>, con mejoras clave en m\u00f3dulos y controlador que permiten maximizar la estabilidad de imagen y la calidad visual. \u201c<strong data-start=\"2302\" data-end=\"2426\">Estas mejoras hacen posible ofrecer una visibilidad premium incluso en entornos exigentes y aplicaciones de gran formato<\/strong>\u201d, explic\u00f3 Andina, apuntando a usos profesionales de alta demanda.<\/p>\n<figure id=\"attachment_184793\" aria-describedby=\"caption-attachment-184793\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-184793 size-large\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-1024x618.jpg\" alt=\"Booth de LG en ISE 2026.\" width=\"1024\" height=\"618\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-1024x618.jpg 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-300x181.jpg 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-768x464.jpg 768w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-1536x927.jpg 1536w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-2048x1236.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-184793\" class=\"wp-caption-text\">Booth de LG en ISE 2026.<\/figcaption><\/figure>\n<p data-start=\"2494\" data-end=\"2861\">Uno de los diferenciales m\u00e1s relevantes de <strong data-start=\"2537\" data-end=\"2550\">LG MAGNIT<\/strong> es su eficiencia energ\u00e9tica. \u201c<strong data-start=\"2581\" data-end=\"2778\">Una de las ventajas m\u00e1s contundentes de MAGNIT es la reducci\u00f3n de hasta el 98% del consumo energ\u00e9tico en modo standby, una cifra extraordinaria dentro de la industria de pantallas profesionales<\/strong>\u201d, subray\u00f3 el ejecutivo, un punto clave para proyectos corporativos de gran escala.<\/p>\n<p data-start=\"2863\" data-end=\"3318\">En cuanto a integraci\u00f3n, Andina destac\u00f3 que MAGNIT no funciona como una soluci\u00f3n aislada. \u201c<strong data-start=\"2954\" data-end=\"3109\">Aunque MAGNIT es nuestra soluci\u00f3n MicroLED premium, est\u00e1 dise\u00f1ada para operar dentro de un ecosistema unificado junto a Digital Signage, LED y Hotel TV<\/strong>\u201d, explic\u00f3. Todo el portfolio converge en <strong data-start=\"3151\" data-end=\"3172\">LG Business Cloud<\/strong>, la plataforma central de gesti\u00f3n, mientras que <strong data-start=\"3221\" data-end=\"3241\">LG ConnectedCare<\/strong> permite el monitoreo y mantenimiento remoto de las soluciones profesionales.<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_178553\" aria-describedby=\"caption-attachment-178553\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-178553\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2024\/10\/Fernando-Andina-portada.webp\" alt=\"Fernando Andina, Information Display Sales Manager de LG Argentina.\" width=\"1200\" height=\"582\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2024\/10\/Fernando-Andina-portada.webp 1200w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2024\/10\/Fernando-Andina-portada-300x146.webp 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2024\/10\/Fernando-Andina-portada-1024x497.webp 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2024\/10\/Fernando-Andina-portada-768x372.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-178553\" class=\"wp-caption-text\">Fernando Andina, Information Display Sales Manager de LG Argentina.<\/figcaption><\/figure>\n<p data-start=\"3320\" data-end=\"3810\">Respecto al mercado local, <strong data-start=\"3347\" data-end=\"3424\">LG confirm\u00f3 que las nuevas soluciones ya est\u00e1n disponibles para Argentina<\/strong>. \u201c<strong data-start=\"3427\" data-end=\"3569\">Las soluciones LG MAGNIT ya se pueden ordenar desde Argentina a trav\u00e9s de nuestros canales comerciales e importadores de todo el portfolio<\/strong>\u201d, afirm\u00f3 Andina. Adem\u00e1s, destac\u00f3 el potencial del pa\u00eds para este tipo de tecnolog\u00edas: \u201c<strong data-start=\"3657\" data-end=\"3808\">Vemos un mercado cada vez m\u00e1s maduro para proyectos de auditorios, salas de control, estudios de TV, retail premium y grandes espacios corporativos<\/strong>\u201d.<\/p>\n<figure id=\"attachment_184835\" aria-describedby=\"caption-attachment-184835\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-184835 size-large\" src=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV-1024x701.jpg\" alt=\"Soluciones de Hotel TV.\" width=\"1024\" height=\"701\" srcset=\"https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV-1024x701.jpg 1024w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV-300x205.jpg 300w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV-768x525.jpg 768w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV-1536x1051.jpg 1536w, https:\/\/www.itsitio.com\/ar\/wp-content\/uploads\/sites\/2\/2026\/02\/LG-Hotel-TV.jpg 1786w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-184835\" class=\"wp-caption-text\">Soluciones de Hotel TV.<\/figcaption><\/figure>\n<p data-start=\"3812\" data-end=\"4410\" data-is-last-node=\"\" data-is-only-node=\"\">Finalmente, las soluciones presentadas en <strong data-start=\"3854\" data-end=\"3866\">ISE 2026<\/strong> abren oportunidades concretas para el canal. \u201c<strong data-start=\"3913\" data-end=\"4122\">Son proyectos de inversi\u00f3n alta, con m\u00faltiples componentes como instalaci\u00f3n, estructura, contenido y software, que permiten m\u00e1rgenes superiores, venta consultiva y participaci\u00f3n en proyectos de largo plazo<\/strong>\u201d, concluy\u00f3 Andina. A esto se suman oportunidades en <strong data-start=\"4175\" data-end=\"4270\">contratos de soporte, monitoreo remoto, administraci\u00f3n de contenido y servicios gestionados<\/strong>, potenciadas por <strong data-start=\"4288\" data-end=\"4309\">LG Business Cloud<\/strong> y <strong data-start=\"4312\" data-end=\"4329\">ConnectedCare<\/strong>, generando beneficios claros tanto para el canal como para los clientes finales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ISE 2026, el evento m\u00e1s importante del mundo para la industria AV y de sistemas integrados, LG Electronics present\u00f3 sus principales innovaciones para el segmento B2B, con LG MAGNIT Micro LED como gran protagonista. Seg\u00fan destac\u00f3 Fernando Andina, Sales Manager Information Display de LG Argentina, las nuevas soluciones ya pueden ordenarse en el pa\u00eds y abren oportunidades concretas para el canal local.<\/p>\n","protected":false},"author":233,"featured_media":184791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[953,1005,30,1006],"class_list":["post-184790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribucion","tag-fernando-andina","tag-ise-2026","tag-lg","tag-lg-en-ise-barcelona-2026"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/184790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=184790"}],"version-history":[{"count":0,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/184790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/184791"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=184790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=184790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=184790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}