{"id":184465,"date":"2026-01-14T07:29:14","date_gmt":"2026-01-14T10:29:14","guid":{"rendered":"https:\/\/www.itsitio.com\/ar\/?p=184465"},"modified":"2026-01-14T07:30:01","modified_gmt":"2026-01-14T10:30:01","slug":"nubia-cerro-2025-con-un-crecimiento-record-del-489-y-se-consolida-entre-las-marcas-de-smartphones-de-mayor-expansion-en-argentina","status":"publish","type":"post","link":"https:\/\/www.itsitio.com\/ar\/casos-de-estudio\/nubia-cerro-2025-con-un-crecimiento-record-del-489-y-se-consolida-entre-las-marcas-de-smartphones-de-mayor-expansion-en-argentina\/","title":{"rendered":"Nubia cerr\u00f3 2025 con un crecimiento r\u00e9cord del 489% y se consolida entre las marcas de smartphones de mayor expansi\u00f3n en Argentina"},"content":{"rendered":"

La marca de smartphones nubia<\/strong> finaliz\u00f3 2025<\/strong> con resultados sobresalientes en el mercado argentino, consolid\u00e1ndose como uno de los jugadores de mayor crecimiento en la industria local<\/strong>. En su primer a\u00f1o calendario completo de operaci\u00f3n en el pa\u00eds, la compa\u00f1\u00eda registr\u00f3 un incremento del 489% en producci\u00f3n<\/strong>, impulsado por una estrategia de expansi\u00f3n sostenida y una r\u00e1pida adopci\u00f3n por parte de los consumidores.<\/p>\n

Durante el a\u00f1o, nubia import\u00f3 m\u00e1s de 221 mil kits de ensamble<\/strong>, cerrando 2025 como el cuarto player con mayor volumen de importaciones en Tierra del Fuego<\/strong>. Un dato clave de su operaci\u00f3n es que m\u00e1s del 90% de su portafolio se ensambla en Argentina<\/strong>, lo que refuerza el compromiso de la marca con la producci\u00f3n nacional<\/strong> y el desarrollo de su ecosistema local.<\/p>\n

Este desempe\u00f1o cobra a\u00fan m\u00e1s relevancia si se considera la alta rotaci\u00f3n comercial<\/strong> alcanzada: el total de los equipos importados fue vendido<\/strong>. Gracias a este nivel de eficiencia, nubia logr\u00f3 ubicarse por encima de marcas con mayor trayectoria o con un tiempo de operaci\u00f3n similar dentro del mercado argentino.<\/p>\n

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nubia Focus<\/figcaption><\/figure>\n

En t\u00e9rminos de producci\u00f3n nacional, la marca tambi\u00e9n alcanz\u00f3 una presencia destacada. Seis modelos de nubia ingresaron al Top 40 de los smartphones m\u00e1s fabricados en Argentina<\/strong>, entre ellos nubia Focus 4G<\/strong>, nubia Music 2<\/strong>, nubia Neo 3 y Neo 3 GT<\/strong>, el recientemente lanzado nubia Air<\/strong> y el nubia Focus 2 5G<\/strong>.<\/p>\n

\u201cEn Argentina tenemos un objetivo muy claro: convertirnos en la tercera marca de smartphones del pa\u00eds<\/strong>. Cerramos 2025 como el cuarto player en volumen de importaci\u00f3n de kits de ensamble<\/strong>, con un crecimiento muy fuerte en nuestro primer a\u00f1o calendario completo. Esto demuestra la convicci\u00f3n que tenemos de apostar por el pa\u00eds y confirma que alcanzar el puesto n\u00famero tres es solo cuesti\u00f3n de tiempo\u201d, afirm\u00f3 Han Song, Country Manager de nubia Argentina<\/strong>.<\/p>\n

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ViewSonic desembarca en Elit y refuerza la oferta de soluciones de imagen en Argentina<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En su primer a\u00f1o calendario completo de operaci\u00f3n en el pa\u00eds, nubia registr\u00f3 un crecimiento del 489% en producci\u00f3n, se posicion\u00f3 como el cuarto mayor importador de kits de ensamble en Tierra del Fuego y logr\u00f3 una fuerte presencia en el ranking de smartphones fabricados a nivel local.<\/p>\n","protected":false},"author":233,"featured_media":181691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[396],"class_list":["post-184465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","tag-nubia"],"_links":{"self":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/184465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/comments?post=184465"}],"version-history":[{"count":0,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/posts\/184465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media\/181691"}],"wp:attachment":[{"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/media?parent=184465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/categories?post=184465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsitio.com\/ar\/wp-json\/wp\/v2\/tags?post=184465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}